BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.
SF
Hybrid Senior Product Marketing Manager
Posted 3 weeks ago
About the role
- Own the go-to-market (GTM) strategies for the payment, wallets, and ramps portfolio
- Be the subject matter expert on our prospective markets, customer segments, and the competitive landscape, using the voice of the customer to inform growth strategies and GTM plans
- Own and develop the positioning, value propositions, and messaging for new and existing solutions built on the Stellar network
- Plan and lead new product and partner launches – rallying cross-functional teams around a unified message, audience, and GTM strategy to ensure alignment across teams and channels
- Partner with our business development team to understand partner needs, and create high-impact enablement materials that drive deal velocity (i.e. pitch decks, one-pagers)
- Partner with marketing and communications teams to bring Stellar payments/wallets/ramps stories to life through events, integrated marketing campaigns, and thought leadership initiatives
- Produce a steady-stream of content that aligns to priority use cases and demonstrate real business results (i.e. case studies, blog posts, explainer videos)
Requirements
- 8+ years in product marketing and GTM strategy, with B2B experience in payments, banking, fintech, and/or blockchain industries
- The ability to distill complex information into understandable, actionable, persuasive messages and strategies
- Experience in generating qualitative and quantitative insights and using those to inform product and marketing strategies
- Strong leadership skills and the ability to lead a cross-functional team from idea inception through completion
- Bonus points if: Blockchain experience
Benefits
- Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
- Flexible time off + 15 company holidays including a company-wide holiday break
- Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
- Gym reimbursement ($80 per month)
- Life & ADD (up to $50K)
- Short & Long term disability
- 401K with 4% match
- Health & Dependent Care FSA Accounts
- Commuter benefits with $250/month employer contribution
- Health Savings Account (HSA) with monthly employer contribution
- Family building benefits through Kindbody
- Wellbeing benefits (One Medical, Rightway, Headspace)
- L&D budget of $1,500/year
- Daily lunch and snacks in office
- Company retreats
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