GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Lead product marketing strategy for the LKOrbit family of products at ELLKAY. Drive market adoption and positioning across five customer segments.
Responsibilities
- Drive success of our network strategies, ensuring adoption, positioning, and measurable impact.
- Lead the expansion of our networks into broader markets.
- Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all customer segments.
- Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.
- Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.
- Design and execute go-to-market strategies for interoperability products and launches.
- Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives.
- Partner with product managers on gap closure plans and growth strategies to expand market opportunities.
Requirements
- Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.
- Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.
- A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.
- Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.
- Skilled in applying strategic planning and positioning frameworks – including disruption theory and blue ocean strategy – to differentiate products in competitive markets.
- Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth.
- Proven success leading disruption or replacement market programs.
Benefits
- Medical, Dental, and Vision benefits
- Employer-paid Life and LTD
- 401k w/ matching – once eligibility is met
- Work/life balance
- Paid Volunteer Program
- Flexible working hours
- Unlimited PTO
- Remote work options
- Employee Discounts
- Parental Leave
- Free daily lunches
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