Hybrid Senior Product Marketing Manager, Networks

Posted 2 weeks ago

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About the role

  • Drive success of our network strategies, ensuring adoption, positioning, and measurable impact.
  • Lead the expansion of our networks into broader markets.
  • Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all customer segments.
  • Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.
  • Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.
  • Design and execute go-to-market strategies for interoperability products and launches.
  • Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives.
  • Partner with product managers on gap closure plans and growth strategies to expand market opportunities.

Requirements

  • Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.
  • Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.
  • A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.
  • Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.
  • Skilled in applying strategic planning and positioning frameworks – including disruption theory and blue ocean strategy – to differentiate products in competitive markets.
  • Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth.
  • Proven success leading disruption or replacement market programs.

Benefits

  • Medical, Dental, and Vision benefits
  • Employer-paid Life and LTD
  • 401k w/ matching – once eligibility is met
  • Work/life balance
  • Paid Volunteer Program
  • Flexible working hours
  • Unlimited PTO
  • Remote work options
  • Employee Discounts
  • Parental Leave
  • Free daily lunches

Job title

Senior Product Marketing Manager, Networks

Job type

Experience level

Senior

Salary

$130,000 - $150,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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