Drive success of our network strategies, ensuring adoption, positioning, and measurable impact.
Lead the expansion of our networks into broader markets.
Drive the marketing and positioning of the platform’s expanded capabilities, ensuring strong differentiation, broad market adoption, and clear value across all customer segments.
Develop detailed market profiles and conduct positioning and financial analysis to inform strategy.
Create and maintain sales enablement materials, including value documents, competitive intelligence, and messaging frameworks.
Design and execute go-to-market strategies for interoperability products and launches.
Collaborate cross-functionally with product, sales, and marketing teams to establish clear strategic objectives.
Partner with product managers on gap closure plans and growth strategies to expand market opportunities.
Requirements
Previous product marketing or strategic planning experience within a health system, large physician practice, or health IT vendor.
Demonstrated history of driving successful product positioning and delivering measurable financial results at scale across multiple markets or product lines.
A well-formed perspective on the healthcare interoperability market, with clear opinions on where the industry is heading.
Deep understanding of regulatory shifts and market drivers in the U.S. and other geographies, with the ability to translate them into marketing strategy.
Skilled in applying strategic planning and positioning frameworks – including disruption theory and blue ocean strategy – to differentiate products in competitive markets.
Standout candidates may hold advanced degrees such as an MPA, MHA, or MBA with a healthcare emphasis, reflecting both business and industry depth.
Proven success leading disruption or replacement market programs.
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