Senior Product Marketing Manager defining the roadmap for offer management within the product marketing function. Leading strategies to drive adoption, retention, and monetization for Expedia's tech solutions.
Responsibilities
Define the vision and long-term roadmap for offer management within the product marketing function
Establish governance frameworks and decisioning models for offers
Lead the development of holistic solution selling strategies
Leverage customer insights, competitive intelligence, and market trends
Partner with various teams to align offers with value propositions
Ensure operational readiness and scalability of offers
Define success metrics and deliver insights that guide optimization
Requirements
8+ years of experience in Solution Marketing, Pricing/Packaging, Offer Management, or related roles in a B2B tech environment
Proven success in designing and executing product bundled offers that drive adoption, retention, or revenue growth
Experience building frameworks for product segmentation & bundling in a consulting or strategy capacity
Strong business acumen with the ability to balance customer value with financial impact
Excellent cross-functional collaboration skills
Analytical mindset with experience leveraging data to drive decisions
Exceptional communication skills, both written and verbal
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