GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Senior Product Marketing Manager leading global go-to-market for Omnipod Automated Insulin Delivery system. Collaborating across teams to ensure market readiness and commercial success.
Responsibilities
- The Senior Product Marketing Manager – Omnipod AID will lead global go-to-market planning and Product Marketing for the next-generation Omnipod Automated Insulin Delivery (AID) system.
- Reporting to the Senior Director, Product Marketing, this role drives cross-functional alignment, market readiness, and commercial success.
- Support development and evolving the Target Product Profile (TPP) to define product value proposition, claims, GTM strategy including pricing strategy.
- Support global launch planning, aligning cross-functional teams across Marketing, Market Access, Training, Sales Ops, and Customer Care.
- Develop impactful messaging and claims ensuring market consistency and strategic impact.
- Oversee creation of global launch campaigns and toolkits, ensuring adaptability for regional execution.
- Identify data gaps and lead development of a clinical roadmap to support claims and market access.
- Partner with Sales Training to embed product positioning and competitive differentiation into training programs.
- Gather and synthesize insights to inform roadmap, feature development, and customer journey optimization.
- Monitor adoption, assess messaging effectiveness, and refine strategies based on real-world feedback.
- Lead global communications for product updates and releases across regional teams and customer channels.
- Collaborate with User Research and Product Management to ensure customer voice informs lifecycle decisions and product experience.
Requirements
- At least 8 years of experience in Product Marketing in the medical device/pharmaceutical industry or MBA with 5 years of related experience.
- Must have experience launching new products globally and finding creative and innovative ways to accelerate awareness and adoption.
- Must have experience in downstream marketing and developing strong Target Product Profile to lead vision of product positioning and marketing strategies.
- Strong cross functional leadership and experience influencing across the organization.
- Ability to lead a creative agency in the creation of focused messaging roadmap customized to different touchpoints to effectively convey the value proposition for each target.
- Excellent verbal and written communication skills including presentations to executive audiences.
- Has strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
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