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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Own the positioning, messaging, and narrative for carrier, OEM, and reseller audiences and collaborate with the PMM team to strengthen Hiya’s overall story
- Drive competitive and market intelligence and build deep audience insights (personas, journeys, motivations) to shape differentiated messaging, GTM priorities, and product roadmap
- Partner with Sales, Business Development, and Marketing to win new business and expand existing accounts through tailored campaigns, enablement, and executive-ready collateral
- Position Hiya’s AI capabilities as a strategic advantage for partners and leverage AI tools to work smarter and faster
- Plan and execute product launches with tight cross-functional alignment, clear collateral, and post-launch learnings
- Build scalable playbooks and processes that capture what’s repeatable while tailoring for what’s unique
- Represent Hiya externally — from events to executive meetings — with polished, persuasive narratives
- Relentlessly focus on the highest-impact opportunities to move the business forward and establish Hiya as the authority in voice intelligence
- Work hand-in-hand with Product, Sales, Business Development, and fellow PMMs; report to the Director of Product Marketing as an individual contributor
Requirements
- 5-8+ years of experience in B2B SaaS product marketing with a track record of driving positioning, messaging, and GTM strategy
- Executive presence with strong storytelling skills: distill complex ideas into clear, compelling narratives that influence senior stakeholders
- Strategic and executional — from shaping the big idea to building the deck, brief, or campaign — with a sharp ability to prioritize
- Curious and empathetic: skilled at building personas, mapping journeys, and understanding audience motivations
- Builder’s mindset: create playbooks and processes that capture what’s repeatable while tailoring for what’s unique
- Metrics- and AI-driven: define success, measure it, and use data and AI tools to sharpen strategy and work smarter
- Strong cross-functional collaborator, able to influence without authority and thrive in a fast-moving environment
- Comfortable representing Hiya at events, trade shows, and in-person meetings
- Telco or carrier experience is a plus
- Willingness to travel ~10–15% for industry events and carrier meetings
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
- Hybrid, 2 days per week in our Seattle office
- ~10–15% travel for industry events and carrier meetings
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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