Marketing Science Analyst at Analytic Partners focusing on data collection and analysis for consumer behavior insights, aiding global brands in their decision - making processes.
About the role
- Sênior Product Marketing Analyst for Ipiranga managing fuel product strategies and market analysis. Engaging with stakeholders and ensuring alignment with business objectives in a flexible hybrid environment.
Responsibilities
- Position the product portfolio (fuels) in line with Ipiranga’s strategic brand plan, ensuring synergy across product launches and innovations;
- Conduct market, competitor and consumer behavior analyses to identify growth opportunities and feed the Product Development (R&D) area with market trends and opportunities;
- Ensure the product’s strategic positioning is aligned with the brand’s strategic positioning and overall business objectives;
- Monitor the product life cycle from development through launch and post-sale support;
- Continuously track and coordinate product marketing strategy with multiple stakeholders;
- Monitor product performance together with the responsible teams, analyze targets and KPIs, and propose continuous improvement actions aligned with the overall strategy.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications or related fields;
- Previous experience in product strategic planning and project management;
- Knowledge of the fuels market;
- Excellent analytical skills (data and metrics) and strategic thinking;
- Knowledge of branding and communication/marketing strategy;
- Market-oriented mindset with a focus on innovation and trends;
- Strong communication and relationship-building skills across all levels and with different business areas and partners;
- Proactive and results-oriented attitude;
- Advanced Microsoft Office skills (especially PowerPoint and Excel).
Benefits
- Flexible working hours
- Assistance for a child with a disability
- Variable compensation program
- Private pension plan
- Length-of-service bonus
- Online therapy & nutrition counseling
- Newborn care package
- Corporate university
- Reimbursement for glasses and contact lenses
- Medication assistance
- Vaccine assistance
- Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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