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CoreSiteSenior Web Marketing Manager
Lead web marketing initiatives for CoreSite, managing HubSpot web ecosystem for lead generation. Oversee web development and optimization to drive digital engagement and marketing success.
About the role
- Position the product portfolio (fuels) in line with Ipiranga’s strategic brand plan, ensuring synergy across product launches and innovations;
- Conduct market, competitor and consumer behavior analyses to identify growth opportunities and feed the Product Development (R&D) area with market trends and opportunities;
- Ensure the product’s strategic positioning is aligned with the brand’s strategic positioning and overall business objectives;
- Monitor the product life cycle from development through launch and post-sale support;
- Continuously track and coordinate product marketing strategy with multiple stakeholders;
- Monitor product performance together with the responsible teams, analyze targets and KPIs, and propose continuous improvement actions aligned with the overall strategy.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Communications or related fields;
- Previous experience in product strategic planning and project management;
- Knowledge of the fuels market;
- Excellent analytical skills (data and metrics) and strategic thinking;
- Knowledge of branding and communication/marketing strategy;
- Market-oriented mindset with a focus on innovation and trends;
- Strong communication and relationship-building skills across all levels and with different business areas and partners;
- Proactive and results-oriented attitude;
- Advanced Microsoft Office skills (especially PowerPoint and Excel).
Benefits
- Flexible working hours
- Assistance for a child with a disability
- Variable compensation program
- Private pension plan
- Length-of-service bonus
- Online therapy & nutrition counseling
- Newborn care package
- Corporate university
- Reimbursement for glasses and contact lenses
- Medication assistance
- Vaccine assistance
- Market-standard benefits: Gympass, meal and food vouchers (VR/VA), transportation voucher (VT), health and dental insurance, life insurance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
AW
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