Marketing Studies Manager conducting media audience analysis for RMC BFM Group. Responsible for strategic insights and recommendations based on audience data.
About the role
- Senior Web Marketing Manager responsible for optimizing TELUS Health's web presence and user experiences. Collaborating with marketing teams for high-converting digital campaigns.
Responsibilities
- Own and optimize: Lead the ongoing development, management, and continuous optimization of our consumer health websites and digital customer journeys
- Collaborate and create: Work seamlessly with marketing teams to develop outstanding content and customer experiences that delight visitors and significantly increase conversion rates
- Brand evolution: Lead the maintenance, updates, and strategic evolution of site pages, including key contributions to rebranding initiatives
- Analyze and act: Play a central role in weekly measurement of digital KPIs, identifying trends and key data, and translating them into actionable recommendations
- Digital experience leadership: Partner with the Advisor, Digital Marketing and Product Marketing Advisors to shape the evolution of the overall digital customer experience, including information pages that drive app downloads and the MyPet Store e-commerce platform
Requirements
- More than 5 years of comprehensive experience in web solutions, covering user experience, product ownership, analytics, marketing, and project management
- Exceptionally strong analytics and reporting skills, with mandatory knowledge of GA4 (formerly GA2) and Contentful
- Expert-level proficiency in Contentful, Figma, GA4, and BigCommerce, complemented by hands-on experience with HTML/CSS and CSS-in-JS
- Deep understanding of conversion rate optimization principles and best practices
- Strong understanding and application of best-in-class user experience practices
- Experience working effectively with various content management, analytics, and marketing automation tools
- Demonstrated ability to deliver results in environments requiring a high degree of autonomy and initiative
- Exceptionally strong analytical and project management capabilities
- Proven ability to simplify complex problems and craft highly effective communications
- Bilingualism in French would be considered an asset but is not required.
Benefits
- A comprehensive total compensation package featuring competitive salary and bonus structures
- A minimum of 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Retirement plan and employee share ownership plan with generous employer contributions
- Option to work in-office, virtually, or a hybrid arrangement—depending on role requirements
- Opportunities to give back to the communities where we work, live, and serve
- Career advancement, learning, and development opportunities
- And much more…
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