Senior Marketing Associate developing and executing marketing initiatives for Baker Tilly's strategic growth objectives. Collaborating across teams to maximize marketing effectiveness and brand compliance.
About the role
- Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
Responsibilities
- Own lifecycle & CRM operations: Manage our customer communication platforms end-to-end across onboarding, activation, feature adoption, retention, and winback; keep lifecycle flows up to date with product changes and new features; maintain CRM structure, segmentation, triggers, and hygiene
- Run lifecycle experiments: Test messaging, timing, segmentation, and triggers across lifecycle journeys; measure and report on performance (activation, CTR, CVR, retention, upgrades); establish a clear testing and learning cadence
- Own the Learn Hub: Maintain Learn Hub structure, content prioritization, and ongoing updates; ensure Learn Hub stays aligned with product changes and user needs; integrate Learn Hub content into lifecycle and onboarding flows
- Support product launches & adoption: Plan and execute lifecycle support for product launches; drive feature discovery and adoption through email and education; partner with Product and Engineering to surface the right content at the right moment
- Collaborate cross-functionally: Work with Engineering to define events, triggers, and tracking; translate user insights and product updates into clear, product-led messaging
- Drive lifecycle impact: Improve activation, feature adoption, retention, winback, and upgrades through continuous optimization across lifecycle journeys
Requirements
- Experience: 3+ years experience in lifecycle marketing, product marketing, growth, or CRM; hands-on experience owning email or lifecycle programs
- Platform confidence: Experience with CRM and lifecycle tools (e.g. Customer.io); comfort working with events, data, and engineers
- Execution mindset: Strong ownership and bias toward action; comfortable managing complex systems and keeping them organized
- Clear communication: Strong writing skills for product-led emails and educational content; ability to turn product updates into clear user-facing guidance
- Testing & learning: Data-informed mindset with experience running and analyzing experiments
Benefits
- Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
- Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
- Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
- Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
- Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
- Learning & development: Our L&D budget supports your professional growth
- Mobility benefit: We fully cover your monthly BVG public transport ticket
- Health and fitness: Urban Sports Club membership discount
- Vacation: Up to 30 vacation days per year
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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