Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.
Responsibilities
Responsible for a variety of marketing activities focused on increasing sales of new and current Mitsubishi Electric Trane HVAC US (METUS) customers
Work directly with the Regional Marketing Management on key initiatives including assessing dealer lead and marketing efforts to develop and implement improvement strategies
Optimize lead management with Business Unit contractors, sales staff, and distributor staff
Prepare weekly distributor lead reports, improving lead response and closure rates
Plan and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
Measure campaign success and report results to management team and Business Unit team
Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
Create, implement, and assess effectiveness of localized tools and marketing assets / content
Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff on HVAC / METUS marketing best practices and programs
Willing to travel up to 40% for various Company meetings and training both domestically and possibly internationally
Requirements
Bachelors degree in Marketing, Business, creative tools/digital art or related field
3+ years progressive experience in a marketing support role
3+ years in customer-facing relationship management, customer training, account management role preferred
3+ years progressive experience managing projects involving cross-functional teams
Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs
Familiar with salesforce, a plus
Demonstrated interpersonal communication skills, both verbally and written
Benefits
Eligible employees may enroll in a 401(k) plan
Participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employees eligible dependents
80 hours of vacation per year
56 hours of paid sick leave annually
13 paid holidays throughout the calendar year
Up to 12 weeks of paid or unpaid leave if eligible
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