About the role

  • Sr Specialist, Regional Marketing responsible for driving sales and marketing initiatives. Collaborating with teams and optimizing lead management for Mitsubishi Electric Trane HVAC US.

Responsibilities

  • Responsible for a variety of marketing activities focused on increasing sales of new and current Mitsubishi Electric Trane HVAC US (METUS) customers
  • Work directly with the Regional Marketing Management on key initiatives including assessing dealer lead and marketing efforts to develop and implement improvement strategies
  • Optimize lead management with Business Unit contractors, sales staff, and distributor staff
  • Prepare weekly distributor lead reports, improving lead response and closure rates
  • Plan and execute campaigns in conjunction with METUS Corporate Marketing team, outside agencies/contractors, and content developers
  • Measure campaign success and report results to management team and Business Unit team
  • Increase dealer, distributor, and Area Sales Managers utilization of effective sales tools
  • Create, implement, and assess effectiveness of localized tools and marketing assets / content
  • Plan and support local events to improve effectiveness of dealers and distributors in marketing METUS products
  • Develop and deliver educational content to Business Unit sales staff, Diamond Contractors and Ductless Pros, and Distributor staff on HVAC / METUS marketing best practices and programs
  • Willing to travel up to 40% for various Company meetings and training both domestically and possibly internationally

Requirements

  • Bachelors degree in Marketing, Business, creative tools/digital art or related field
  • 3+ years progressive experience in a marketing support role
  • 3+ years in customer-facing relationship management, customer training, account management role preferred
  • 3+ years progressive experience managing projects involving cross-functional teams
  • Basic to proficient with PowerPoint, Excel, Word, and other Microsoft Office products
  • Proficient in Content Creation programs (Adobe Creative Suite or similar), project management tools (Jira or similar), Digital Asset Management (DAM) and other marketing related software programs
  • Familiar with salesforce, a plus
  • Demonstrated interpersonal communication skills, both verbally and written

Benefits

  • Eligible employees may enroll in a 401(k) plan
  • Participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employees eligible dependents
  • 80 hours of vacation per year
  • 56 hours of paid sick leave annually
  • 13 paid holidays throughout the calendar year
  • Up to 12 weeks of paid or unpaid leave if eligible

Job title

Senior Specialist, Regional Marketing

Job type

Experience level

Senior

Salary

$72,800 - $100,100 per year

Degree requirement

Bachelor's Degree

Location requirements

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