Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
About the role
- Performance Marketing Senior Associate optimizing paid marketing campaigns across various channels for a fast-growing startup in the housing platform industry.
Responsibilities
- Create, monitor and optimize paid marketing campaigns against a set of KPIs across various channels and networks: search, paid social, display, native, programmatic, etc. following strict deadlines.
- Managing weekly/monthly costs and budgets against targets to ensure the lean and efficient growth of marketing channels.
- Work with the team leader on establishing a top marketing tech stack (Google Analytics configuration, data accuracy improvements etc) that will support our performance optimization efforts.
- Liaise with various stakeholders (sales, pricing, etc) in order to understand the business context and strategic changes needed on the performance marketing side in order to support the wider company goals.
- Contribute to the automation efforts of all paid channels to drive scalable growth.
- Generate ad hoc reports and maintain internal dashboards in order to identify potential opportunities and areas of improvement regarding campaign performance.
Requirements
- At least 3-4 years of experience in Digital Performance Marketing, preferably in an eCommerce environment or agency side.
- Advanced user of Microsoft Excel and Google Analytics.
- Deep knowledge in at least 2 of the following channels: SEM, Display or Paid Social.
- Strong data analysis skills & comfortable working with large data sets on a regular basis.
- Degree in Business/Marketing/Engineering/IT/Science from a top tier University/College.
- Excellent written and spoken English.
- Attention to detail and ability to meet strict deadlines.
- Good organizational skills including prioritizing, time management and multitasking.
- Great communicator, friendly and approachable.
Benefits
- An unparalleled experience in an entrepreneurial, yet structured environment.
- Access to resources for professional and personal development (training, workshops, certifications etc).
- Steep learning curve as you will be exposed to different geographies and initiatives.
- Competitive compensation & bonus.
- Path to stock options.
- Flexible Paid Time Off
- Enhanced Parental Leave
- Complimentary accommodation in Blueground locations. Think summer in Greece and winter in Dubai!
Job title
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