Hybrid Senior Marketing Associate – Social, Card Performance Marketing

at Capital One

• Job title: Senior Marketing Associate – Social, Card Performance Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $86,000 - $107,900 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, McLean, United States

About the role

• Manage Facebook and Instagram performance campaigns for Capital One U.S. Card. Scope tests, implement campaigns, coordinate cross-functional teams, and optimize acquisition performance.

Responsibilities

• Contribute to Meta channel acquisition strategy by scoping tests to support the channel learning agenda
• Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process
• Work with platform partners to implement campaigns and ensure channel is well managed through attention to detail
• Scope and design tests with Meta and channel teams including creative testing, audience testing, and new placements
• Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology to execute Meta strategies end to end
• Partner with QA associate to maintain platform documentation, plan launch timings, and ensure processes are followed
• Create creative briefs to support upcoming tests and maintain channel creative library
• Analyze large data sets in Excel/Google Sheets and communicate results via PowerPoint/Google Slides
• Maintain platform documentation, plan launches, and flag process improvements

Requirements

• Bachelor’s Degree or Military Experience
• At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
• At least 1 year of experience trafficking Meta campaigns
• At least 2 years of experience with Microsoft Excel and Google Sheets
• At least 1 year of experience with Google Suite applications
• At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space (preferred)
• At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management (preferred)
• Familiarity producing and optimizing both static and video creative for Meta (preferred)
• Experience in other social media or digital marketing channels such as YouTube, TikTok, Display (preferred)
• At least 2 years of experience in project management or 2 years of experience at a digital marketing agency (preferred)
• Capital One will not sponsor a new applicant for employment authorization for this position
• Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
• This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
• Incentives could be discretionary or non discretionary depending on the plan.