Contribute to Meta channel acquisition strategy by scoping tests to support the channel learning agenda
Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process
Work with platform partners to implement campaigns and ensure channel is well managed through attention to detail
Scope and design tests with Meta and channel teams including creative testing, audience testing, and new placements
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology to execute Meta strategies end to end
Partner with QA associate to maintain platform documentation, plan launch timings, and ensure processes are followed
Create creative briefs to support upcoming tests and maintain channel creative library
Analyze large data sets in Excel/Google Sheets and communicate results via PowerPoint/Google Slides
Maintain platform documentation, plan launches, and flag process improvements
Requirements
Bachelor’s Degree or Military Experience
At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
At least 1 year of experience trafficking Meta campaigns
At least 2 years of experience with Microsoft Excel and Google Sheets
At least 1 year of experience with Google Suite applications
At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space (preferred)
At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management (preferred)
Familiarity producing and optimizing both static and video creative for Meta (preferred)
Experience in other social media or digital marketing channels such as YouTube, TikTok, Display (preferred)
At least 2 years of experience in project management or 2 years of experience at a digital marketing agency (preferred)
Capital One will not sponsor a new applicant for employment authorization for this position
Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
Incentives could be discretionary or non discretionary depending on the plan.
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