Senior Associate managing clients' Paid Search campaigns in a performance - driven environment. Responsible for strategy execution, optimization, and deliverable sign - off across SEM programs.
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Hybrid Senior Marketing Associate – Social, Card Performance Marketing
Posted 4 months ago
About the role
- Manage Facebook and Instagram performance campaigns for Capital One U.S. Card. Scope tests, implement campaigns, coordinate cross-functional teams, and optimize acquisition performance.
Responsibilities
- Contribute to Meta channel acquisition strategy by scoping tests to support the channel learning agenda
- Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process
- Work with platform partners to implement campaigns and ensure channel is well managed through attention to detail
- Scope and design tests with Meta and channel teams including creative testing, audience testing, and new placements
- Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology to execute Meta strategies end to end
- Partner with QA associate to maintain platform documentation, plan launch timings, and ensure processes are followed
- Create creative briefs to support upcoming tests and maintain channel creative library
- Analyze large data sets in Excel/Google Sheets and communicate results via PowerPoint/Google Slides
- Maintain platform documentation, plan launches, and flag process improvements
Requirements
- Bachelor’s Degree or Military Experience
- At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
- At least 1 year of experience trafficking Meta campaigns
- At least 2 years of experience with Microsoft Excel and Google Sheets
- At least 1 year of experience with Google Suite applications
- At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space (preferred)
- At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management (preferred)
- Familiarity producing and optimizing both static and video creative for Meta (preferred)
- Experience in other social media or digital marketing channels such as YouTube, TikTok, Display (preferred)
- At least 2 years of experience in project management or 2 years of experience at a digital marketing agency (preferred)
- Capital One will not sponsor a new applicant for employment authorization for this position
- Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Benefits
- Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
- This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI).
- Incentives could be discretionary or non discretionary depending on the plan.
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