Own and execute marketing strategies to grow awareness of Flo among doctors and healthcare professionals
Create and distribute engaging content for doctors, including newsletters, brochures, research summaries, and SEO-optimized evergreen website content
Design and manage evergreen email campaigns, including automated flows and targeted re-engagement campaigns
Represent Flo at major global medical conferences: lead presence, connect with healthcare professionals, grow email base, and run post-event campaigns
Track and analyze campaign performance to drive continuous improvement
Lead day-to-day engagement with Flo’s Expert Board: build collaboration, visibility, and loyalty
Oversee expert involvement in product reviews, PR campaigns, social media collaborations, and in-app content
Launch initiatives to strengthen expert collaboration and long-term engagement and recruit new experts as needed
Develop scalable workflows for expert onboarding, contracts, content reviews, communications, and manage contract negotiations, vendor agreements, invoices, and reporting
Own relationships with key medical organizations, negotiate and deliver joint projects, and identify new partnership opportunities that expand Flo’s reach and impact
Collaborate closely with internal teams (Medical, Legal, Content, Product, Marketing) and external partners (experts, freelancers, influencers, medical organizations) to deliver science-backed, marketing-driven initiatives
Requirements
5+ years of experience in marketing and/or partnerships roles
Proven track record of developing and executing successful marketing campaigns and communications
Excellent project management skills: able to lead complex initiatives across multiple teams and stakeholders
Strong relationship-building, negotiation, and communication skills
Experience with contract negotiation, vendor agreements, and invoice management
Proficiency with tools like HubSpot, Jira, Confluence, NetSuite, CMS platforms, and AI tools such as GPT for content and process optimization
Fluent English speaker with excellent written and verbal communication skills
Benefits
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
Flexible office + home working, up to 2 months a year working abroad
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
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