Intern supporting marketing operations for luxury beauty brands at Puig. Conducting brand performance analysis, supporting launch plans, and collaborating with international teams.
About the role
- Analista de Marketing Sênior atuando como elo estratégico entre times na Central dos Benefícios. Gerar demanda qualificada e contribuir para retenção e expansão da base de clientes em Belo Horizonte/MG.
Responsibilities
- Structure and manage the annual marketing plan, defining goals, KPIs and strategic direction;
- Translate commercial and Customer Success objectives into campaigns for lead generation, retention and expansion;
- Work in an integrated way with the partner agency, providing guidance, monitoring and ensuring the quality of deliverables;
- Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
- Create and manage paid media, email marketing, marketing automation and landing page campaigns;
- Track performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
- Support the Customer Success team with value communications, engagement campaigns and customer re-education;
- Create automation flows and strategies to reduce churn and drive cross-selling and up-selling;
- Support the Partnerships team in attracting, activating and engaging new partners;
- Produce success stories, co-branded campaigns and corporate content to strengthen the brand;
- Create and maintain marketing and commercial performance dashboards, analyzing data and generating insights for continuous optimization.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or related fields
- Proven experience with B2B marketing funnels and management of digital campaigns
- Proficiency with tools such as Salesforce (or similar CRM systems)
- Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
- Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
- Knowledge of copywriting and customer journey mapping
- Experience in employee benefits, insurance, HR or B2B SaaS sectors is a plus.
Benefits
- Dental care
- Childcare assistance
- Employee discount club
- Workplace exercise sessions
- Health insurance
- Cafeteria
- Life insurance
- Food allowance
- Cultural allowance
- Meal allowance
- Home-office allowance
- Complimentary breakfast
- Quick massage
- Wellhub (Gympass)
- Extra leave for insurance matters (Folga Securitária)
- Day off
- Transportation voucher
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing intern for luxury beauty brands, focusing on operational launch and marketing strategies. Collaborating with teams and analyzing market opportunities in a vibrant, international company.
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