Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Analista de Marketing Sênior atuando como elo estratégico entre times na Central dos Benefícios. Gerar demanda qualificada e contribuir para retenção e expansão da base de clientes em Belo Horizonte/MG.
Responsibilities
- Structure and manage the annual marketing plan, defining goals, KPIs and strategic direction;
- Translate commercial and Customer Success objectives into campaigns for lead generation, retention and expansion;
- Work in an integrated way with the partner agency, providing guidance, monitoring and ensuring the quality of deliverables;
- Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
- Create and manage paid media, email marketing, marketing automation and landing page campaigns;
- Track performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
- Support the Customer Success team with value communications, engagement campaigns and customer re-education;
- Create automation flows and strategies to reduce churn and drive cross-selling and up-selling;
- Support the Partnerships team in attracting, activating and engaging new partners;
- Produce success stories, co-branded campaigns and corporate content to strengthen the brand;
- Create and maintain marketing and commercial performance dashboards, analyzing data and generating insights for continuous optimization.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or related fields
- Proven experience with B2B marketing funnels and management of digital campaigns
- Proficiency with tools such as Salesforce (or similar CRM systems)
- Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
- Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
- Knowledge of copywriting and customer journey mapping
- Experience in employee benefits, insurance, HR or B2B SaaS sectors is a plus.
Benefits
- Dental care
- Childcare assistance
- Employee discount club
- Workplace exercise sessions
- Health insurance
- Cafeteria
- Life insurance
- Food allowance
- Cultural allowance
- Meal allowance
- Home-office allowance
- Complimentary breakfast
- Quick massage
- Wellhub (Gympass)
- Extra leave for insurance matters (Folga Securitária)
- Day off
- Transportation voucher
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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