Influencer Marketing Specialist sourcing KOLs for the leading crypto brand in the Philippines. Involves campaign planning, execution, and performance tracking for marketing in digital space.
About the role
- Senior Manager for social media and content strategy at Signet Jewelers. Involves brand engagement and managing social media initiatives across platforms.
Responsibilities
- Establish strategy for how Jared leverages social media & its various platforms to engage audiences and drive brand awareness, affinity and purchase intent
- Manages internal social media team, social media agency and budget
- Develops, implements and maintains Social Media policies and procedures
- Assesses and manages reporting tools and dashboards
- Tests hypotheses, identifies opportunities and develops clear business and measurement objectives
- Generates ideas for new and innovative social media initiatives and manages the development and roll out of new initiatives
- Researches, consults and educates various internal audiences on social media initiatives and addressing social media issues
- Analyzes trends and innovation in social media ROI models, measurement and tools
- Identifies emerging trends/best practices in social media and provides proactive recommendations
- Determines the right mix of resources required to implement and run a campaign
Requirements
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field
- 6+ years social media and content marketing experience
- Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat)
- Exceptional ability to develop clear, concise and eye-catching presentations for a range of audiences and needs
- Experience planning digital-first messages and creative across multiple platforms, ad types and objectives, from awareness to conversion
- Understanding of content consumption, social media and purchasing behavior
- Ability to handle multiple projects and complete tasks quickly and effectively
- Willingness to manage content opportunities and issues if they occur outside of traditional business hours
- Ability to handle sensitive information with the highest degree of integrity and confidentiality
- Ability to identify emerging issues, quickly assess risk and escalate
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
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