Establish strategy for how Jared leverages social media & its various platforms to engage audiences and drive brand awareness, affinity and purchase intent
Manages internal social media team, social media agency and budget
Develops, implements and maintains Social Media policies and procedures
Assesses and manages reporting tools and dashboards
Tests hypotheses, identifies opportunities and develops clear business and measurement objectives
Generates ideas for new and innovative social media initiatives and manages the development and roll out of new initiatives
Researches, consults and educates various internal audiences on social media initiatives and addressing social media issues
Analyzes trends and innovation in social media ROI models, measurement and tools
Identifies emerging trends/best practices in social media and provides proactive recommendations
Determines the right mix of resources required to implement and run a campaign
Requirements
Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field
6+ years social media and content marketing experience
Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat)
Exceptional ability to develop clear, concise and eye-catching presentations for a range of audiences and needs
Experience planning digital-first messages and creative across multiple platforms, ad types and objectives, from awareness to conversion
Understanding of content consumption, social media and purchasing behavior
Ability to handle multiple projects and complete tasks quickly and effectively
Willingness to manage content opportunities and issues if they occur outside of traditional business hours
Ability to handle sensitive information with the highest degree of integrity and confidentiality
Ability to identify emerging issues, quickly assess risk and escalate
Benefits
Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
Generous Time Off – Recharge with a robust PTO package, plus company holidays.
Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
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