Lead the strategy, planning and execution of strategic partner initiatives across Australia and New Zealand
Identify new opportunities, and drive greater business outcomes for the ANZ region through marketing initiatives with partners
Work with strategic partners and their marketing teams to develop joint GTM marketing plans tied to revenue goals
Define annual joint marketing strategies, objectives and measures of success across strategic partners
Document plans with key partners and manage executive business reviews, dashboard and reporting
Set and deliver partner marketing targets and contribution goals to the business
Set metrics, analyze data, and be accountable for achieving the targets
Develop and implement scalable partner demand generation programs with the regional marketing teams and partners to build pipeline, awareness, and engagement
Work with internal stakeholders to ensure we have compelling materials for both the partner sales teams and CrowdStrike sales teams to use in driving customer demand for apps and joint solutions
Work with a virtual cross-functional team of partner sales, product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
Cultivate relationships with partner sales teams to understand business and align with GTM initiatives
Build relationships with and work closely with regional marketing teams and Alliance/Partner managers to develop marketing plans that create and accelerate demand with partners
Leverage scalable partner demand generation assets including co-branded campaigns, assets and programs to help create pipeline together with ANZ partners
Manage and optimise MDF funds to ensure partner investments deliver pipeline and ROI and adhere to program goals
Work closely with Global Partner Marketing to drive and amplify partner communications and encourage engagement from partners
Be an internal advocate for partners among key stakeholders
Requirements
Extensive experience in partner marketing and demand generation within the High Technology industry
Expert understanding of how to drive business and marketing with and through the partner community
Understanding and experience of the partner ecosystem across Australia and New Zealand
Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals
Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives
Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events
Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities
Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
Strong creative thinker and problem solver, driven by a bias for action
Outstanding interpersonal skills to work cross-functionally with sales, regional marketing teams, marketing operations, corporate marketing, peers and partner teams
Excel at cross-group collaboration with experience gaining consensus and driving deliverables
Motivated self-starter who thrives in complex and rapidly evolving business environments
Excellent verbal and written communication skills with an innate attention to detail
Business-to-Business (B2B) Marketing experience with a SaaS / Security software company is a benefit
Willing to travel to meet with sales leaders, partners, and attend events (when applicable)
Proven Salesforce.com knowledge and experience is a benefit
Bachelor’s degree in marketing, business, communications, or relevant field of study
Benefits
Remote-friendly and flexible work culture
Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
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