Hybrid Senior Manager, Product Positioning

Posted 3 weeks ago

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About the role

  • Lead the strategic development and execution of product positioning initiatives, ensuring CIBC Asset Management’s (CAM) investment products are clearly differentiated and effectively communicated to clients and stakeholders.
  • Drive collaboration across teams to enhance the market presence and competitive advantage of CAM product suite.
  • Develop and execute product positioning strategies for both existing and new investment products, aligning with CAM’s business objectives and market trends.
  • Lead the creation of compelling product narratives, value propositions, and messaging frameworks tailored to various client segments and distribution channels.
  • Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution to ensure consistency and effectiveness of product positioning in all materials and communications.
  • Oversee the preparation of product positioning deliverables, including product positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
  • Analyze competitive landscape, client needs, and industry trends to identify opportunities for differentiation and inform positioning strategies.
  • Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives.
  • Ensure all positioning activities adhere to regulatory requirements and internal compliance standards.
  • Continuously monitor and assess the effectiveness of positioning initiatives, leveraging feedback and analytics to drive continuous improvement.

Requirements

  • Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or CFA designation considered an asset).
  • 7+ years of experience in product management, product marketing, or a related role within asset management or financial services.
  • Proven track record of developing and executing successful product positioning strategies.
  • Strong understanding of investment products, financial markets, and client needs.
  • Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messages.
  • Demonstrated leadership and project management abilities.
  • Analytical mindset with strong attention to detail.
  • Collaborative, proactive, and able to work effectively across multiple teams and stakeholders.
  • Must be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Benefits

  • Competitive compensation
  • Banking benefit*
  • Wellbeing support
  • Employee and family assistance programs
  • MomentMakers, our social, points-based recognition program

Job title

Senior Manager, Product Positioning

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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