Manager driving global new product development by ensuring launch excellence and commercial rigor at BD. Collaborating with cross - functional teams to enhance consistency and accelerate market readiness.
Responsibilities
- Lead the strategic development and execution of product positioning initiatives, ensuring CIBC Asset Management’s (CAM) investment products are clearly differentiated and effectively communicated to clients and stakeholders.
- Drive collaboration across teams to enhance the market presence and competitive advantage of CAM product suite.
- Develop and execute product positioning strategies for both existing and new investment products, aligning with CAM’s business objectives and market trends.
- Lead the creation of compelling product narratives, value propositions, and messaging frameworks tailored to various client segments and distribution channels.
- Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution to ensure consistency and effectiveness of product positioning in all materials and communications.
- Oversee the preparation of product positioning deliverables, including product positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.
- Analyze competitive landscape, client needs, and industry trends to identify opportunities for differentiation and inform positioning strategies.
- Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives.
- Ensure all positioning activities adhere to regulatory requirements and internal compliance standards.
- Continuously monitor and assess the effectiveness of positioning initiatives, leveraging feedback and analytics to drive continuous improvement.
Requirements
- Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or CFA designation considered an asset).
- 7+ years of experience in product management, product marketing, or a related role within asset management or financial services.
- Proven track record of developing and executing successful product positioning strategies.
- Strong understanding of investment products, financial markets, and client needs.
- Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messages.
- Demonstrated leadership and project management abilities.
- Analytical mindset with strong attention to detail.
- Collaborative, proactive, and able to work effectively across multiple teams and stakeholders.
- Must be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
Benefits
- Competitive compensation
- Banking benefit*
- Wellbeing support
- Employee and family assistance programs
- MomentMakers, our social, points-based recognition program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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