Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Lead consumer insights and innovation strategies in Latin America for a global CPG company. Collaborate with marketing directors to enhance growth drivers and capitalize on market trends.
Responsibilities
- Lead the consumer-shopper-customer insight development supporting the commercial team
- Support the marketing and Mexico and Brasil sales directors with the consumer strategic roadmap
- Monitor consumer, cultural, and category trends specific to Latin America
- Provide foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion opportunities
- Champion packaging and business model innovation
Requirements
- 15 years in senior CMI roles in global CPGS
- Advanced English – Level B2 or higher
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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