Lead consumer insights and innovation strategies in Latin America for a global CPG company. Collaborate with marketing directors to enhance growth drivers and capitalize on market trends.
Responsibilities
Lead the consumer-shopper-customer insight development supporting the commercial team
Support the marketing and Mexico and Brasil sales directors with the consumer strategic roadmap
Monitor consumer, cultural, and category trends specific to Latin America
Provide foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion opportunities
Champion packaging and business model innovation
Requirements
15 years in senior CMI roles in global CPGS
Advanced English – Level B2 or higher
Benefits
Health insurance
Professional development opportunities
Job title
Senior Manager, Marketing Planning, CMI – Head of LATAM
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