Senior Manager of Creative shaping brand storytelling and visual identity at Smarsh. Leading creative strategies and collaborating with teams for digital and marketing initiatives.
Responsibilities
Lead creative strategy and execution across brand, digital, demand generation, and product marketing initiatives.
Translate complex technology concepts into clear, visually compelling storytelling that resonates with customers, partners, and employees.
Leverage AI and emerging design technologies to scale creative capabilities, enhance efficiency, and accelerate content production while maintaining quality and originality.
Develop and own the brand identity system, ensuring consistency and evolution across all channels and audiences.
Inspire, mentor, and direct designers and agencies to deliver world-class creative that drives engagement and business impact.
Own the creative budget and resource planning, ensuring efficient allocation and ROI across campaigns / initiatives.
Collaborate cross-functionally with BU marketing leads, and senior stakeholders across product, and executive teams to build unified, insight-driven campaigns and align creative strategy with broader business goals and customer insights.
Champion creativity grounded in data, bringing both originality and measurable results to every project.
Stay ahead of design, storytelling, and technology trends to ensure our brand remains modern, differentiated, and relevant.
Manage project timelines, budgets, and resources effectively.
Requirements
Proven experience as an Art Director or in a senior design role, preferably in the tech industry. 10+ years of experience in art direction, visual design, or creative leadership roles.
Strong portfolio showcasing digital design, branding, and UX/UI projects.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and motion design tools.
Experience working on SaaS, software, AI, or tech-related projects is a plus.
Knowledge of UI/UX principles, web design, and front-end development concepts.
Strong leadership, communication, and project management skills with experience guiding creative teams.
Experience managing the work of the internal team as well as external agencies.
Ability to travel up to 20% internationally, as required.
Ability to balance creativity with business objectives and adapt to evolving project needs.
Ability to work in fast-paced, global environments and meet tight deadlines.
Understanding of design systems, accessibility standards, and responsive design.
Bonus: Familiarity with 3D design, AR/VR, or interactive media.
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