Develop and execute lifecycle programs that drive subscriber conversion, support onboarding, deepen engagement, and improve long-term retention.
Build and optimize multi-step, multi-channel customer journeys in Iterable and across email, push, onsite display, and in-app messaging channels.
Launch and measure experiments to improve conversion, engagement, and retention outcomes; apply learnings to scale winning programs.
Partner with product and product marketing teams to shape lifecycle journeys, improve acquisition and onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
Collaborate with growth, analytics, product, and design teams to align lifecycle initiatives with broader go-to-market and product strategies.
Report to the Director of Lifecycle Marketing and work cross-functionally with design, content, and product teams.
Requirements
8+ years of experience in lifecycle or growth marketing, with a background in sports, subscription, or streaming businesses.
Hands-on expertise with Iterable (or a comparable multi-channel engagement platform); able to design and optimize complex customer journeys.
3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
Experience managing lifecycle programs across diverse sports, audiences, or content verticals.
Proven ability to translate performance data into actionable improvements that drive subscriber conversion, engagement, and retention.
Comfortable flexing between strategy and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
MS/MBA in Marketing, Marketing Analytics, or a related field is a plus.
Passion for sports is definitely a plus.
Required to work 3+ days a week at our Austin office.
Benefits
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted twice a year in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Unlimited paid time off
Hack-a-thons and a full calendar of team-building and social events
Free laundry service for all positions that require travel
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
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