Hybrid Senior Lifecycle Marketing Manager

Posted last month

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About the role

  • Develop and execute lifecycle programs that drive subscriber conversion, support onboarding, deepen engagement, and improve long-term retention.
  • Build and optimize multi-step, multi-channel customer journeys in Iterable and across email, push, onsite display, and in-app messaging channels.
  • Launch and measure experiments to improve conversion, engagement, and retention outcomes; apply learnings to scale winning programs.
  • Partner with product and product marketing teams to shape lifecycle journeys, improve acquisition and onboarding flows, and deliver scalable lifecycle programs that integrate into the product experience.
  • Collaborate with growth, analytics, product, and design teams to align lifecycle initiatives with broader go-to-market and product strategies.
  • Report to the Director of Lifecycle Marketing and work cross-functionally with design, content, and product teams.

Requirements

  • 8+ years of experience in lifecycle or growth marketing, with a background in sports, subscription, or streaming businesses.
  • Hands-on expertise with Iterable (or a comparable multi-channel engagement platform); able to design and optimize complex customer journeys.
  • 3+ years of experience with data-driven decision-making: designing tests, partnering with analytics to interpret results, and applying insights to improve campaigns.
  • Experience managing lifecycle programs across diverse sports, audiences, or content verticals.
  • Proven ability to translate performance data into actionable improvements that drive subscriber conversion, engagement, and retention.
  • Comfortable flexing between strategy and execution: from roadmap planning to writing test plans, building and QA-ing campaigns, and analyzing outcomes.
  • MS/MBA in Marketing, Marketing Analytics, or a related field is a plus.
  • Passion for sports is definitely a plus.
  • Required to work 3+ days a week at our Austin office.

Benefits

  • Recognized three years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week

Job title

Senior Lifecycle Marketing Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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