Develop and own the end-to-end Growth Marketing strategy, including acquisition, activation, retention, and referral, aligned with product and sales goals
Lead the execution of multi-channel campaigns (SEO, SEM, social, email, retargeting, content syndication, webinars, etc.) with a constant focus on ROI and conversion rate optimisation (CRO)
Analyse the marketing and sales funnel, identifying and addressing points of friction to improve conversion rates at every stage, from visitor to customer
Leverage analytics tools to measure campaign performance, conduct A/B testing, drive experimentation, and deliver actionable insights to continuously refine the growth model
Partner closely with Sales, Product Marketing, Sales Enablement, and Product teams to ensure alignment on messaging, product launches, and lead quality
Manage the growth marketing budget efficiently, allocating resources to channels and initiatives with the highest potential for scalable growth
Establish and maintain clear reporting of key growth metrics (CPA, LTV, conversion velocity, etc.) for executive review, presenting clear data-backed recommendations
Requirements
Many years of B2B marketing experience, particularly in SaaS and/or Financial Services
VDR experience preferred
Bachelor's degree in business administration, marketing, communications, or a related field
Proven track record of executing campaigns and programmes that have directly contributed to pipeline growth using modern marketing tools and channels
Consistently deliver results on time and within budget
Excel at aligning strategic goals with tactical plans
Track record of building relationships with sales and internal marketing stakeholders to achieve outstanding business results
Excellent understanding of digital marketing, customer acquisition, and retention strategies
Strong organisational and project management skills, with a keen attention to detail and a high level of creativity
Self-starter and a creative problem solver
Excellent verbal and written communicator
Inquisitive and innovative, with a "test and learn" mentality and a drive to leverage the latest marketing ideas and methods to drive growth
Experience leading ABM campaigns and vertical marketing programmes is highly desirable.
Experience managing relationships with stakeholders in multiple EMEA countries is essential.
Benefits
Flexible: Hybrid Work Model
Your Future: Professional Development Reimbursement including access to SS&C University
Work/Life Balance: Competitive holiday scheme
Your Wellbeing: Competitive benefits designed to support the wellbeing of our staff
Diversity & Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity
Training: Hands-On, Team-Customised throughout your career
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