Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Audience Growth Manager accelerating first-party data growth for Hearst Magazines. Leading initiatives that convert readers into subscribers through data-driven strategies.
Responsibilities
- Develop and execute data-informed strategies to grow first-party audiences across email and SMS
- Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
- Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
- Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
- Enhance on-site lead generation tools and placements to maximize registration and engagement
- Own reporting and dashboards to track acquisition, engagement, and conversion performance
- Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
- Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices
Requirements
- 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
- Demonstrated success growing first-party data through registration and email acquisition
- Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
- Understanding of paid media strategy and lifecycle marketing a plus
- Strong communication skills and ability to translate data into clear, actionable insights
- Highly analytical, creative, and collaborative with a test-and-learn mindset
- Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
Specialist leading growth strategies for paid media campaigns in a digital marketing team. Focusing on performance and data - driven decision - making to maximize results with stakeholders.
Consultant role at NIO focusing on growth strategies for customer monetization and retention. Collaborating across teams to enhance customer relationships and achieve growth targets.
Growth Marketing Lead at Develop Health utilizing AI to accelerate access to medications. Responsible for campaign ownership, messaging, and driving growth through various channels.
Market Growth Specialist executing multi - channel marketing campaigns for Anders accounting firm. Collaborating with teams to support strategic growth initiatives and optimize campaign performance.
Senior Growth Marketing Manager at Everise responsible for lead generation strategy and campaign execution across digital platforms. Leading a team to drive qualified pipeline growth and marketing impact.
Analyst supporting strategic growth projects at Localiza&Co. Focuses on new growth avenues and implementations in Brazil.
Marketing Specialist in Notion's EMEA Marketing team driving pipeline contribution across multiple channels. Collaborating with teams to execute marketing programs that engage and convert leads and pipeline.
Growth Coordinator at Web Summit owning lead generation and outbound growth for Partnerships team. Sourcing data and building campaigns to scale partnerships revenue.