Growth & Marketing Manager assisting Azar’s marketing efforts for the Turkey & Middle East region from India. Driving user acquisition and brand narrative for a Gen Z - centric audience.
About the role
- Audience Growth Manager accelerating first-party data growth for Hearst Magazines. Leading initiatives that convert readers into subscribers through data-driven strategies.
Responsibilities
- Develop and execute data-informed strategies to grow first-party audiences across email and SMS
- Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value
- Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals
- Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths
- Enhance on-site lead generation tools and placements to maximize registration and engagement
- Own reporting and dashboards to track acquisition, engagement, and conversion performance
- Lead A/B testing and experimentation to improve funnel performance and channel effectiveness
- Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices
Requirements
- 5+ years of experience in audience development, growth marketing, CRM, or digital marketing
- Demonstrated success growing first-party data through registration and email acquisition
- Skilled in analytics tools and campaign reporting (e.g., Google Analytics, Looker, Sailthru)
- Understanding of paid media strategy and lifecycle marketing a plus
- Strong communication skills and ability to translate data into clear, actionable insights
- Highly analytical, creative, and collaborative with a test-and-learn mindset
- Hybrid role based in NYC; in-office presence required 4 days per week
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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