Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Strategic Marketing Manager responsible for developing account-based and vertical marketing strategies at Fluke Corporation. Engaging priority accounts and collaborating across teams to drive measurable business outcomes.
Responsibilities
- Define how Fluke drives growth and engagement across high-potential verticals.
- Apply specialized expertise to develop and execute account-based and vertical marketing strategies.
- Create personalized, data-informed programs that engage priority accounts and elevate presence in high-growth industries.
- Translate commercial priorities into actionable marketing programs.
- Establish scalable frameworks, modern capabilities, and repeatable programs that enable sustained growth.
- Report to the Director, Commercial Marketing & Enablement and partner with regional marketing, global teams, and external agencies.
Requirements
- 8+ years of B2B marketing experience in industrial, technology, or energy-related industries, with proven success in account-based or vertical marketing.
- Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing.
- Deep understanding of ABM principles, digital channels, and full-funnel campaign design — with the ability to apply them using existing systems.
- Experience with CRM and marketing automation tools (Microsoft Dynamics, Eloqua), plus familiarity with ABM platforms such as 6Sense, Demandbase, or similar.
- Strong analytical and storytelling skills, with the ability to translate data and insights into compelling, actionable narratives.
- Proven success collaborating across sales, product, and global marketing teams in matrixed environments.
- Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus.
- Demonstrated curiosity, adaptability, and comfort in a builder environment.
- Bachelor’s degree in Marketing, Business, or related field.
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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