Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Lead product and partner marketing to drive awareness and adoption of Early Warning payments and risk products. Define positioning, go-to-market plans, and measure partner program performance.
Responsibilities
- Create and own the product marketing strategy and execution for assigned Early Warning products and services.
- Create and co-own (with growth & acquisition team) the partner marketing strategy for assigned EWS product or service.
- Own and drive product positioning and ongoing market awareness across market segments and partners.
- Lead strategy and ongoing updates to data-driven marketing plans and toolkits (e.g., year one plan, templates) for Financial Institutions to drive awareness and usage.
- Define and develop new and innovative marketing strategies and programs in response to business challenges.
- Build and maintain strong relationships with internal and partner constituencies including marketing teams, legal, finance, and sales.
- Align with product development lifecycle (PDLC) processes.
- Define and manage the co-marketing budget to optimize program impact and results across partners.
- Act as key marketing liaison, coordinating market research, public relations, social media, and partner marketing plans.
- Work closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
- Lead development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility.
- Partner across the company to align corporate marketing, product management, sales, and brand marketing.
- Provide leadership in developing highly engaged, high performance teams.
- Support risk management and protect the integrity and confidentiality of systems and data.
Requirements
- Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
- 15 or more years of experience in marketing, communications, or related field (180+ months).
- Demonstrated success or ability to retain highly engaged, high performing teams.
- Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
- Ability to engage with and influence at a senior level with strong executive presence.
- Previous experience managing relationships with varying levels of seniority and creating successful marketing programs and go-to-market strategies for partnership.
- High level of personal and professional integrity, sensitivity and confidentiality.
- Background check and drug screen required.
- Candidates must independently possess eligibility to work in the United States for any employer at the date of hire; ineligible for employment visa sponsorship.
- Preferred: master’s degree in business or equivalent; experience in high-growth organizations in financial services, fraud, identity, payments, or similar; experience marketing into regulated industries.
Benefits
- Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
- 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
- Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
- 12 weeks of Paid Parental Leave
- Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
- Discretionary incentive plan and additional benefits
- Hybrid work model for positions located in Scottsdale, San Francisco, Chicago, or New York
- Ongoing enhancements to benefits and interview-stage details available from the team
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