Hybrid Senior Director, Product Marketing

at EEOC

• Job title: Senior Director, Product Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $170,000 - $260,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Lead product and partner marketing to drive awareness and adoption of Early Warning payments and risk products. Define positioning, go-to-market plans, and measure partner program performance.

Responsibilities

• Create and own the product marketing strategy and execution for assigned Early Warning products and services.
• Create and co-own (with growth & acquisition team) the partner marketing strategy for assigned EWS product or service.
• Own and drive product positioning and ongoing market awareness across market segments and partners.
• Lead strategy and ongoing updates to data-driven marketing plans and toolkits (e.g., year one plan, templates) for Financial Institutions to drive awareness and usage.
• Define and develop new and innovative marketing strategies and programs in response to business challenges.
• Build and maintain strong relationships with internal and partner constituencies including marketing teams, legal, finance, and sales.
• Align with product development lifecycle (PDLC) processes.
• Define and manage the co-marketing budget to optimize program impact and results across partners.
• Act as key marketing liaison, coordinating market research, public relations, social media, and partner marketing plans.
• Work closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
• Lead development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility.
• Partner across the company to align corporate marketing, product management, sales, and brand marketing.
• Provide leadership in developing highly engaged, high performance teams.
• Support risk management and protect the integrity and confidentiality of systems and data.

Requirements

• Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• 15 or more years of experience in marketing, communications, or related field (180+ months).
• Demonstrated success or ability to retain highly engaged, high performing teams.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Ability to engage with and influence at a senior level with strong executive presence.
• Previous experience managing relationships with varying levels of seniority and creating successful marketing programs and go-to-market strategies for partnership.
• High level of personal and professional integrity, sensitivity and confidentiality.
• Background check and drug screen required.
• Candidates must independently possess eligibility to work in the United States for any employer at the date of hire; ineligible for employment visa sponsorship.
• Preferred: master’s degree in business or equivalent; experience in high-growth organizations in financial services, fraud, identity, payments, or similar; experience marketing into regulated industries.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
• Discretionary incentive plan and additional benefits
• Hybrid work model for positions located in Scottsdale, San Francisco, Chicago, or New York
• Ongoing enhancements to benefits and interview-stage details available from the team