Hybrid Senior Digital Marketing Manager, SaaS

at Alpega

• Job title: Senior Digital Marketing Manager, SaaS
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sant Cugat, Spain

About the role

• Leading digital marketing efforts for Alpega Group, enhancing their logistics digital presence across Europe. Overseeing paid media, SEO, and agency collaborations to drive performance growth.

Responsibilities

• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
• Manage supporting agencies, challenge delivery, ensure alignment and control spend.
• Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
• Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities.
• Define the strategic direction and set clear expectations for agency resources.
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
• Provide strategic, data-informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns.
• Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems.

Requirements

• 5+ years of hands-on performance marketing experience (Google, Facebook) across multiple countries or markets.
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
• Experience managing external agencies and holding them accountable for results.
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
• Clear decision-making skills based on data — but able to act even when full data is not yet available.
• Strong stakeholder and cross-team communication: clear in reporting, prioritization, and campaign feedback.
• Fluent in English and Spanish (both spoken and written).

Benefits

• A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.
• Hybrid working model, with no mandatory days to come to the office.
• An international working environment, with over 40 nationalities in the Alpega Team.
• A high-impact role at the center of growth strategy across multiple geographies.
• Ownership over one of the most business-critical marketing functions.
• The chance to build and shape the internal performance setup from the ground up.