Marketing Digital Strategist creating and managing strategies that drive brand awareness at Regions. Involves synthesizing insights and leading the delivery of digital marketing across multiple channels.
About the role
- Leading digital marketing efforts for Alpega Group, enhancing their logistics digital presence across Europe. Overseeing paid media, SEO, and agency collaborations to drive performance growth.
Responsibilities
- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
- Manage supporting agencies, challenge delivery, ensure alignment and control spend.
- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
- Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities.
- Define the strategic direction and set clear expectations for agency resources.
- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
- Provide strategic, data-informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns.
- Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems.
Requirements
- 5+ years of hands-on performance marketing experience (Google, Facebook) across multiple countries or markets.
- Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
- Experience managing external agencies and holding them accountable for results.
- Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
- Clear decision-making skills based on data — but able to act even when full data is not yet available.
- Strong stakeholder and cross-team communication: clear in reporting, prioritization, and campaign feedback.
- Fluent in English and Spanish (both spoken and written).
Benefits
- A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.
- Hybrid working model, with no mandatory days to come to the office.
- An international working environment, with over 40 nationalities in the Alpega Team.
- A high-impact role at the center of growth strategy across multiple geographies.
- Ownership over one of the most business-critical marketing functions.
- The chance to build and shape the internal performance setup from the ground up.
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