Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
Responsibilities
- Develop and implement digital marketing strategies aligned with corporate and business development objectives
- Plan and execute integrated digital campaigns across social media, email, and paid channels
- Oversee day-to-day social media activities, including content planning and development
- Maintain and update website content to ensure accuracy, consistency, and optimization
- Collaborate with internal stakeholders to draft compelling internal and external posts, graphics, videos, case studies, and more
- Create, distribute, and optimize email marketing campaigns and newsletters
- Support internal communication initiatives through the creation and distribution of digital content
Requirements
- Diploma or Degree in Marketing, Communications, Digital Media, or related field
- Minimum 3 years of experience in digital marketing, communications, or a related field
- Experience managing external and internal websites, social media platforms, and email marketing campaigns
- Ability to create or refine basic graphics and visual assets using Adobe Creative Suite or Canva
- Knowledge of email marketing tools
- Proficient in collaboration tools and content creation with Microsoft 365
- Knowledge of SEO, analytics, digital performance metrics and page optimization
- Strong written and verbal communication
- Ability to collaborate and build positive working relationships across teams
- Exceptional ability to manage multiple competing demands and meet deadlines consistently
- Experience in professional services or the AEC industry is preferred
Benefits
- Education, mentoring, and growth opportunities
- Employee Resources groups like Young Professionals and RISE
- Mentoring programs
- Participation in Binnie Banters speech club, Movember, or book club
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