Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
About the role
- Digital Marketing Specialist driving growth for ASUS brand across Consumer PC and Gaming markets. Managing paid media campaigns and supporting affiliate marketing programs in hybrid role.
Responsibilities
- Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
- Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
- Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.
- Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.
- Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs.
- Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy development, execution, optimization, and performance reporting.
Requirements
- Bachelor’s Degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in digital marketing or media planning.
- 3–5 years of experience in a fast-paced marketing environment, preferably within the PC, gaming, consumer electronics industry, or agency environment.
- Demonstrated experience managing paid media campaigns and affiliate marketing programs.
- Proven ability to support cross-functional campaign execution and product launches.
Benefits
- bonuses
- medical
- dental
- vision
- life insurance
- AD&D insurance
- Paid Time Off
- EAP
- 401(k)
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