Paid Ads Projektmanager:in bei kreativkarussell verantwortet Performance - Marketing und Kampagnensteuerung. Teamarbeit und strategische Abstimmungen für erfolgreiche Online - Marketing Strategien.
PG
Hybrid Digital Marketing Manager – m/f/d
Posted 2 hours ago
Responsibilities
- Development, management and optimization of our digital campaign strategy
- Planning and execution of paid social and Google Ads campaigns with a clear focus on new customer acquisition
- Coordination of national online marketing campaigns for our restaurants
- Analysis of campaign performance using relevant KPIs and identification of concrete optimization measures
- Managing external agencies and monitoring timing, budget and achievement of goals
- Close collaboration with website, webshop, email and social media teams
- Monitoring new digital channels, evaluating their potential and developing strategic approaches
- Holistic campaign thinking rather than channel-by-channel
- Bridging brand and performance.
Requirements
- At least 3 years of experience in digital marketing, ideally in an agency or a performance-driven company
- Strong knowledge of Meta Ads Manager, Google Ads and Google Analytics
- KPI-driven work approach and creation of structured, easy-to-understand reports
- Understanding of customer journeys and consistent alignment of digital touchpoints
- Experience in managing agencies and in project management
- Analytical, data-driven and strategic thinking
- Structured and independent working style with high initiative
- Active tracking of digital trends and continuous professional development.
Benefits
- Responsibility for national campaigns with real impact
- Autonomy instead of micromanagement
- Short decision-making paths
- Close collaboration with interdisciplinary teams
- A strong brand with an emotional core and digital growth potential.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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