Senior Paid Media Expert executing paid media campaigns across multiple platforms for SiteGround's AI - powered products. Collaborating with teams to optimize campaign performance and achieve strategic goals.
About the role
- Demand Generation Marketing Manager executing marketing campaigns focused on new merchant acquisition at Commerce. Leading integrated, omnichannel campaigns with a results and data-driven mentality.
Responsibilities
- Lead pipeline creation
- Design and execute integrated campaigns
- Continuously optimize for conversion, velocity, and ROI
- Track and measure campaign performance
- Leverage data and insights to inform campaign strategy
- Collaborate with senior leaders to establish strategic plans
Requirements
- 5+ years of demand generation marketing experience
- Demonstrated success with end-to-end campaign design
- Experience in audience analysis, messaging, content and journey mapping
- Familiarity with inbound and outbound channels
- Experience with SalesForce, Marketo, 6Sense, Asana, Confluence
- Bachelor degree in Marketing, Communications, or similar field preferred
Benefits
- Inclusion and Belonging
- Equal opportunity employer
- Reasonable accommodations for individuals with disabilities
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