ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
About the role
- Act as Senior CRM Marketing Analyst in Amcham Brasil. Focus on data-driven marketing strategies, segmentation, and automation to enhance engagement.
Responsibilities
- Develop and refine CRM and marketing automation strategies focused on engagement, conversion and customer loyalty (members and prospects).
- Plan, execute and analyze automated campaigns and journeys in Microsoft Dynamics (Customer Insights – Journeys), integrating channels such as email, WhatsApp, events and forms.
- Create strategic segmentations and clusters based on behavior, profile and customer lifecycle.
- Ensure data governance and quality of the contact database, supporting integration processes between forms, websites and the CRM.
- Monitor and optimize performance indicators (open rates, conversion, NPS, leads and opportunities).
- Support product and regional teams in using the CRM for segmented communication and performance measurement.
- Conduct A/B tests, experiments and performance reports to improve the effectiveness of actions.
- Work in synergy with Acquisition, Customer Success, Creative and Technology teams, ensuring consistency in communications and efficient use of the database.
Requirements
- Bachelor's degree in Marketing, Communication, Advertising, Business Administration or related fields.
- Solid experience in marketing CRM, campaign automation and database segmentation.
- Knowledge of Microsoft Dynamics 365 (Customer Insights – Journeys) or other automation platforms (HubSpot, RD Station, Salesforce, Marketing Cloud, etc.).
- Experience with relationship strategies and B2B lead nurturing.
- Analytical ability to interpret performance indicators (open rates, conversion, engagement and NPS).
- Excel skills for data cross-referencing and analysis.
- Availability to work in a hybrid model (3x per week on-site) in São Paulo/SP.
Benefits
- Multi-benefit card for meal and food allowances
- Transportation voucher
- Wellhub
- Day off on your birthday
- Afternoon fruit service
- Breakfast (bread, coffee, milk, chocolate milk, butter)
- Employee happiness program
- SESC access/membership
- Medical insurance
- Group life insurance
- Discounts on courses, postgraduate programs and MBA
- Access to Amcham training programs
- Year-end company recess
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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