Manager for CRM & Email Platform ensuring health and performance of marketing and editorial email programs at CNN. Overseeing operational excellence and guiding teams in email engagement.
Responsibilities
ensure the health, scalability, and performance of our marketing, transactional, and editorial email programs
oversee domain and mailbox management to deliverability monitoring and data integrity
work closely with ESP vendor and other technical partners for system maintenance
partner with internal data engineers to ensure accurate and reliable data flows
monitor e-mail deliverability performance and maintain proper list hygiene
track and report key e-mail campaign metrics
onboard and train team members on all processes and platforms
Requirements
5+ years of experience in email operations or system administration
hands-on experience managing and configuring major email marketing platforms (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Braze)
familiarity with email infrastructure, data flows, and delivery best practices
experience with scripting or developing tools to automate tasks and processes is a plus
solid understanding of CAN-SPAM, GDPR, and other email marketing regulations
ability to analyze data, identify trends, and perform root cause analysis
proactive and resourceful approach to identifying and resolving technical challenges
clear and prompt communication with vendors and both technical and non-technical internal stakeholders
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