About the role

  • Professional responsible for structuring marketing funnels at Cruzeiro do Sul Educacional, focusing on candidate conversions and collaboration across interdisciplinary teams.

Responsibilities

  • The professional will be responsible for designing and structuring marketing nurture flows with a focus on lead nurturing and conversion across the sales funnel.
  • Design marketing flows aimed at converting prospects/candidates into enrolled students.
  • Collaborate with internal teams to understand communication requirements and data analysis needs and to develop tailored solutions.
  • Analyze key performance indicators (KPIs) to monitor progress against organizational objectives and propose new initiatives.
  • Actively participate in researching and implementing new marketing technologies and analytical methodologies.
  • Work collaboratively within multidisciplinary teams.

Requirements

  • Education: Bachelor's degree in Marketing, Statistics, Computer Science, IT or related fields.
  • Microsoft Office: Advanced.
  • Experience with Salesforce is a plus.
  • Required experience in marketing automation / nurture flows.

Benefits

  • Health insurance
  • Dental insurance
  • Meal allowance
  • Transportation voucher
  • Pharmacy discount plan
  • Total Pass
  • Tuition scholarships: 2 full scholarships (Undergraduate/Postgraduate) — after 3 months of employment you or an eligible dependent (spouse or children) may begin studying with us.
  • Birthday day off.

Job title

Senior CRM Analyst, Marketing Nurture Flows

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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