Professional responsible for structuring marketing funnels at Cruzeiro do Sul Educacional, focusing on candidate conversions and collaboration across interdisciplinary teams.
Responsibilities
The professional will be responsible for designing and structuring marketing nurture flows with a focus on lead nurturing and conversion across the sales funnel.
Design marketing flows aimed at converting prospects/candidates into enrolled students.
Collaborate with internal teams to understand communication requirements and data analysis needs and to develop tailored solutions.
Analyze key performance indicators (KPIs) to monitor progress against organizational objectives and propose new initiatives.
Actively participate in researching and implementing new marketing technologies and analytical methodologies.
Work collaboratively within multidisciplinary teams.
Requirements
Education: Bachelor's degree in Marketing, Statistics, Computer Science, IT or related fields.
Microsoft Office: Advanced.
Experience with Salesforce is a plus.
Required experience in marketing automation / nurture flows.
Benefits
Health insurance
Dental insurance
Meal allowance
Transportation voucher
Pharmacy discount plan
Total Pass
Tuition scholarships: 2 full scholarships (Undergraduate/Postgraduate) — after 3 months of employment you or an eligible dependent (spouse or children) may begin studying with us.
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