Hybrid Senior CRM Analyst – Campaigns

Posted 3 months ago

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About the role

  • Senior CRM Analyst managing customer communication journeys via Salesforce Marketing Cloud for tech company Akross. Focusing on integration, engagement, and performance analysis.

Responsibilities

  • Work on the integration, creation and management of customer communication journeys within the Martech. Expected activities include:
  • Hybrid work model in São Paulo, SP;
  • Create journeys in Salesforce Marketing Cloud (Journey Builder and Automation);
  • Develop business vision and planning;
  • Manage the Marketing funnel (Advertising) and customer journeys;
  • Design, develop and monitor engagement rules and workflows in the Martech;
  • Coordinate activities with internal and external stakeholders;
  • Maintain strong relationships with internal and external clients;
  • Ensure service quality and profitability;
  • Test and validate newly implemented processes and features;
  • Analyze product performance and identify actions for growth;
  • Prepare management reports and market research (benchmarking) presentations;
  • Conduct market mapping and research;
  • Proactively identify new opportunities within established external partners;
  • Elicit and document business requirements.

Requirements

  • Previous experience with CRM;
  • Experience with marketing tools (Salesforce Marketing Cloud, Dinamize, HubSpot, RD Station, Oracle);
  • Degree in Business Administration, Marketing, Advertising and/or related fields;
  • Proficient in Microsoft Office and Google Workspace (Excel, PowerPoint, Word, etc.);
  • Strong verbal and written communication skills;
  • Knowledge of telecommunications is a plus;
  • Knowledge of digital media and OffDeck is a plus;
  • Experience with Agile methodologies is desirable;
  • SQL knowledge is a differential.

Benefits

  • Hybrid Work: Enjoy the flexibility to work from home or the office, providing comfort and work–life balance.
  • Home Office Allowance: Receive financial support to help cover electricity and/or internet costs;
  • Comprehensive Health Care: Access comprehensive medical and dental plans through Bradesco Seguros, ensuring peace of mind for you and your family.
  • Flexible Benefits: Receive a Swile flexible benefits card with BRL 1,000 per month to use for food and meal allowances.
  • Wellhub Access: Access Wellhub (formerly Gympass), a platform offering a network of partners for fitness and wellness activities to help you maintain an active, healthy lifestyle.
  • Mental Health Support: Use the Vittude platform for online psychological counseling;
  • Continuous Professional Growth: We support your development with incentives for courses, certifications and participation in relevant events to help you reach your career goals.
  • Family Support: Extended paternity leave of 20 days, maternity leave of 180 days and daycare/babysitter assistance, reflecting our commitment to support you through all stages of life.
  • Celebrate Your Day: Take a day off on your birthday to celebrate and recharge.
  • Sesc Partnership: Exclusive benefits for you and your family with access to health, culture, leisure, sports and more through Sesc.
  • Refer-a-Friend Program: Receive a voucher when you refer someone to join our team;
  • Financial Recognition: Possibility of an annual bonus (PLR — profit sharing) as recognition for your effort and contribution, according to company policies.

Job title

Senior CRM Analyst – Campaigns

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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