Senior CRM Analyst managing customer communication journeys via Salesforce Marketing Cloud for tech company Akross. Focusing on integration, engagement, and performance analysis.
Responsibilities
Work on the integration, creation and management of customer communication journeys within the Martech. Expected activities include:
Hybrid work model in São Paulo, SP;
Create journeys in Salesforce Marketing Cloud (Journey Builder and Automation);
Develop business vision and planning;
Manage the Marketing funnel (Advertising) and customer journeys;
Design, develop and monitor engagement rules and workflows in the Martech;
Coordinate activities with internal and external stakeholders;
Maintain strong relationships with internal and external clients;
Ensure service quality and profitability;
Test and validate newly implemented processes and features;
Analyze product performance and identify actions for growth;
Prepare management reports and market research (benchmarking) presentations;
Conduct market mapping and research;
Proactively identify new opportunities within established external partners;
Degree in Business Administration, Marketing, Advertising and/or related fields;
Proficient in Microsoft Office and Google Workspace (Excel, PowerPoint, Word, etc.);
Strong verbal and written communication skills;
Knowledge of telecommunications is a plus;
Knowledge of digital media and OffDeck is a plus;
Experience with Agile methodologies is desirable;
SQL knowledge is a differential.
Benefits
Hybrid Work: Enjoy the flexibility to work from home or the office, providing comfort and work–life balance.
Home Office Allowance: Receive financial support to help cover electricity and/or internet costs;
Comprehensive Health Care: Access comprehensive medical and dental plans through Bradesco Seguros, ensuring peace of mind for you and your family.
Flexible Benefits: Receive a Swile flexible benefits card with BRL 1,000 per month to use for food and meal allowances.
Wellhub Access: Access Wellhub (formerly Gympass), a platform offering a network of partners for fitness and wellness activities to help you maintain an active, healthy lifestyle.
Mental Health Support: Use the Vittude platform for online psychological counseling;
Continuous Professional Growth: We support your development with incentives for courses, certifications and participation in relevant events to help you reach your career goals.
Family Support: Extended paternity leave of 20 days, maternity leave of 180 days and daycare/babysitter assistance, reflecting our commitment to support you through all stages of life.
Celebrate Your Day: Take a day off on your birthday to celebrate and recharge.
Sesc Partnership: Exclusive benefits for you and your family with access to health, culture, leisure, sports and more through Sesc.
Refer-a-Friend Program: Receive a voucher when you refer someone to join our team;
Financial Recognition: Possibility of an annual bonus (PLR — profit sharing) as recognition for your effort and contribution, according to company policies.
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