Associate Manager overseeing third - party and partner content integration for The IIA’s digital learning portfolio. Managing projects, collaborating with teams, and ensuring compliance with quality standards.
About the role
- Senior Content Marketing Manager driving content strategy and execution for sales performance insights. Collaborating with cross-functional teams to enhance brand awareness and pipeline generation.
Responsibilities
- Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
- Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time.
- Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
- Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
- Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
- Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
- Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
- Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels.
- Instrument content analytics and reporting (traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice), translating insights into an experimentation roadmap.
- Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
- Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.
Requirements
- 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
- Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
- Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
- Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
- Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
- Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
- Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
- Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
- Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- One time work from home stipend & annual stipends for professional development and caretaking
- Virtual team lunches to keep you connected
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Senior Manager of Digital Content and Education leading the digital content strategy for Porch Light Health. Overseeing patient education resources and workforce development initiatives in a hybrid role.
Content Marketing Specialist translating technical concepts into clear messaging for a rare earth recycling company. Collaborating with teams to enhance brand narrative and support corporate strategy.
Content Specialist focused on SEO - driven content creation and strategy for Yodeck's growth in digital signage market. Collaborating cross - functionally to enhance brand communication and customer engagement.
Content Marketing Manager at ScalePad creating high - impact content for B2B audience. Defining strategy, managing projects, and collaborating with teams to drive brand authority.
Content Management Werkstudent:in at e - motion, focusing on e - commerce and online marketing tasks. Engage in content creation and website optimization within a dynamic team atmosphere.
Content Moderator reviewing and moderating user - generated content with a hybrid work model. Ensuring compliance with guidelines while maintaining quality and safety standards.
Content Moderator ensuring user - generated content complies with guidelines and maintains quality standards. Handling cultural sensitivity and providing a safer digital environment in a hybrid role.
Content & Media Lead for baesh, a Gen - Z Social Platform. Creating content strategies, managing social media, and driving genuine engagement in a hybrid role.
Creative Content Specialist at WILD FI creating content ideas and managing production for campaigns. Engaging in a dynamic, hybrid work environment in Santiago de Chile.