Senior Manager of Digital Content and Education leading the digital content strategy for Porch Light Health. Overseeing patient education resources and workforce development initiatives in a hybrid role.
About the role
- Content Marketing Specialist translating technical concepts into clear messaging for a rare earth recycling company. Collaborating with teams to enhance brand narrative and support corporate strategy.
Responsibilities
- Translate approved brand narrative and positioning into high quality, commercially sharp content across website, sales, executive, and external channels
- Ensure clarity, consistency, and strategic alignment of messaging across all outward facing materials
- Identify messaging gaps or inconsistencies and proactively recommend improvements to strengthen positioning
- Own website copy development and updates, improving value proposition clarity, technical translation, and conversion logic
- Translate complex industrial and technical capabilities into clear, accessible business messaging
- Lead development and refinement of sales pitch decks, one pagers, brochures, product materials, and capability overviews
- Collaborate directly with commercial and technical teams to validate accuracy and strengthen business relevance of messaging
- Lead case study development including stakeholder interviews, narrative structuring, and draft creation
- Translate operational and process driven work into compelling business narratives that demonstrate impact and credibility
- Draft executive presentations, speeches, and thought leadership content aligned to corporate strategy
- Draft press releases and external communications in coordination with PR agency, ensuring technical accuracy and narrative consistency
- Partner with paid media, SEO, and agency partners to strengthen on page and campaign messaging
- Maintain consistency, high standards and efficiency in content that support corporate goals and timelines
Requirements
- 3+ years of experience in B2B content marketing
- Strong preference to industrial marketing, deep tech, advanced manufacturing, cleantech, or adjacent sectors
- Demonstrated ability to translate complex technical concepts into clear business messaging
- Experience writing for executive audiences
- Experience in long form and strategic content
- Experience supporting sales enablement materials
- Strong attention to detail
- Ability to work within defined messaging frameworks while improving execution quality
- Higher affinity toward action and timely execution
- Familiarity with SEO best practices, thought leadership content, customer Q&A
- Preferred experience in critical materials, recycling, or energy sectors
- Experience working alongside PR and paid media agencies is helpful
Benefits
- Health and Dental coverage
- RRSP contributions
- Generous paid time off program
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