Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Ideating platform-native content that feels current, culture-led, and on-brand
- Crafting short-form video concepts, content series, static and motion ideas for TikTok, Instagram, LinkedIn, and more
- Writing scripts, headlines, captions, and collaborating with designers and editors to bring ideas to life
- Leading creative development across several key accounts and supporting new business efforts
- Bringing creative rigor to every stage of the content process from brainstorming, scripting and visual storyboarding, to shoot direction and post-production
- Staying ahead of platform trends, memes, and formats and applying those insights to client work
- Providing creative direction to junior creatives, editors, and freelance collaborators
- Presenting work internally and externally and working closely with account and strategy teams to shape creative briefs
Requirements
- 6+ years in a creative or content role, ideally at a social or integrated agency
- Strong copywriting skills and a sharp sense of visual storytelling
- A solid understanding of content creation workflows, including shoots, edits, and platform publishing
- Experience working on social-first campaigns for big brands
- Familiarity with creative AI tools (e.g., Midjourney, ChatGPT, Adobe Firefly, Veo, etc.)
- A curious mind and collaborative spirit
- Bonus: Experience in financial services, tech, or B2B brands
- Bonus: Comfort working with production teams or briefing/editing UGC creators
- Bonus: A personal TikTok or Instagram feed that shows you know how to engage an audience
Benefits
- A chance to work with globally recognised brands doing genuinely impactful work
- A collaborative team that values creativity, craft, and cultural relevance
- Opportunities to shape our creative culture and grow with the APAC studio
- Hybrid work arrangement
- Inclusive and diverse workplace committed to equal opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
TC
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