Consumer PR & Social Media Manager driving brand narratives through media at Plum, a fintech helping grow money for life while supporting communications and outreach efforts.
About the role
- Sr. Analyst working on social media insights for a global brand. Partnering with creative teams to enhance brand presence in the digital space.
Responsibilities
- Support our best-in-class client base by partnering with creative and strategy teams to provide insights that bring their social media presence to the next level
- Identify project KPIs and design a reporting roadmap that supports brand initiatives across priority social platforms
- Demonstrate an intuition and passion for influencer and creator analytics—diving into audience trends, engagement patterns, content performance, and ROI to uncover insights that shape strategy and drive smarter decision-making
- Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences
- Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining
Requirements
- 4+ years of experience doing analytic reporting and research, preferably in the social and digital space
- Advanced experience with Excel
- Experience working in social media monitoring tools, social media management tools, and social listening tools
- Experience working with data visualization and presentation software (Looker Studio, Tableau, Keynote, PowerPoint etc.)
- Experience building internal and competitive benchmarks
- Experience working with both paid and organic data analysis
- Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
- Ability to conduct high-level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
- Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients
Benefits
- Base salary range: $75K - $90K depending on experience, plus bonus potential if applicable for role. Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
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