Hybrid Senior Amazon Channel Manager

at Knix

• Job title: Senior Amazon Channel Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Amazon Channel Manager responsible for managing and growing Knix's DTC brand presence on Amazon. Driving revenue and optimizing performance using eCommerce and marketing expertise.

Responsibilities

• Take ownership of our brand's Amazon presence and ensure the account is effectively managed to achieve sales and revenue targets.
• Develop and execute strategies to increase sales, improve conversion rates, and drive revenue growth on the Amazon platform.
• Create compelling product listings that highlight key features and benefits, optimize content, keywords, and imagery to maximize visibility and improve search rankings.
• Plan and execute Amazon-focused advertising both within and outside the platform (e.g., Google-to-Amazon) campaigns, including sponsored ads, display ads, and promotions, to increase product visibility, drive traffic, and generate sales.
• Monitor inventory levels, track sell-through rates, and collaborate with the supply chain team to ensure optimal stock availability and prevent out-of-stock situations.
• Conduct regular market research and competitor analysis to identify trends, opportunities, and potential areas for improvement, and adjust strategies accordingly.
• Utilize analytics tools and reports to monitor and evaluate key performance metrics, such as sales, traffic, conversion rates, and ROI, and provide actionable insights to drive continuous improvement.
• Work closely with cross-functional teams, including marketing (brand & digital), sales, planning, operations, finance, customer experience, and our sister brand Kt by Knix to align strategies and ensure a seamless customer experience on Amazon.
• Keep abreast of the latest Amazon trends, policies, and best practices, and proactively implement changes and updates to optimize our Amazon presence.
• Monitor and respond to customer inquiries, reviews, and feedback, ensuring a high level of customer satisfaction and brand reputation on the Amazon platform.
• Collaborate with external partners or agencies specializing in Amazon channel management to develop and execute joint strategies that align with our brand's goals and objectives.
• Assist in negotiating contracts and agreements with partner agencies, ensuring clear expectations, deliverables, and performance targets are established.
• Ensure partner/agency compliance with Amazon's policies, guidelines, and best practices, addressing any issues or concerns promptly and effectively.

Requirements

• Proven experience as an Amazon Channel Manager or similar role, driving revenue growth on the Amazon platform
• Strong understanding of e-commerce, digital marketing, and sales principles
• In-depth knowledge of Amazon Seller Central and FBA (Fulfillment by Amazon) processes and tools
• Proficiency in using analytics tools, such as Amazon Retail Analytics (ARA), Helium 10, or similar platforms
• Familiarity with Amazon advertising platforms, including Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform)
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong communication, negotiation, and relationship-building skills
• Detail-oriented with exceptional organizational and time management abilities
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and deadlines
• Bachelor's degree in business, marketing, or a related field (preferred)

Benefits

• Employees feel respected and supported at Knix.
• We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with.
• Reasonable accommodations provided for persons with disabilities during the application process.