Serve as daily client contact and act as client lead when appropriate; address client issues thoughtfully and effectively
Oversee operational performance of accounts, ensuring quality work, deadline and budget adherence
Play major role in creation of digital communications plans and goals; manage the day-to-day tasks required to execute against these plans
Oversee the production of high-quality content; Partner with creative counterparts to ensure content is designed to perform and resonate with our target audiences, particularly on social media
Build relationships with internal specialists (paid media, content, creative, planning, analytics etc.) and senior stakeholders to meet client needs
Dive deep into niche subject matter on behalf of clients and industries in pursuit of data, insights and actions that help will distinguish our work
Understand measurement and KPIs to ensure programs are being executed and performing against the best measures of success
Monitor social conversation around clients’ products and provide recommendations for utilizing learnings
Partner with paid media and analytics teams to develop, launch, monitor and report on paid media campaigns
Champion projects from start to finish with a results-driven mindset in pursuit of strong business results for clients
Provide excellent client service support: drive conversations, meet deadlines, troubleshoot challenges
Participate in client(s) annual communication and marketing planning process, bringing new, ideas and fresh approaches to grow and strategically support their business
Identify potential client growth opportunities within the digital space and empower the team to execute on those growth opportunities
Supervise staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Requirements
At least **6+** years of relevant experience in Digital-related Marketing and/or related fields
A bachelor’s degree or equivalent work experience
Passion for and curiosity in healthcare; familiarity with healthcare industry trends/regulations as it pertains to digital projects and a commitment to continuous learning
HCP communications experience
Strong grasp of all basic social media and digital marketing channels and tools including platform specific nuances and requirements and platform updates
Willingness to work in a fast-paced agency environment managing multiple projects at once while keeping teams on track with timeline development and management
Exceptional project management skills, able to juggle many moving parts, own deliverables from start to finish, and ensure nothing falls through the cracks.
Strong copywriting, communication and presentation skills
Experience in managing client and vendor communications and relationships and executing campaigns on both a small and large scale with results to prove it
Comfort with managing-up and navigating complex internal and external relationships
Experience with paid media, email marketing, marketing automation tools, and/or SEO
Expert in latest digital content formats and best practices to translate content strategies effectively within the digital ecosystem
Ability to work on multiple projects/clients at once, often with different digital needs and potentially in different industries
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