Account Manager leading strategic partnerships and business growth for Upstream Rehabilitation in Charleston, SC. Focused on healthcare outreach, referral network expansion, and community engagement.
About the role
- Senior Account Supervisor managing digital communications for healthcare client. Driving digital projects and collaborating with cross-functional teams to meet client objectives.
Responsibilities
- Serve as daily client contact and act as client lead when appropriate; address client issues thoughtfully and effectively
- Oversee operational performance of accounts, ensuring quality work, deadline and budget adherence
- Play major role in creation of digital communications plans and goals; manage the day-to-day tasks required to execute against these plans
- Oversee the production of high-quality content; Partner with creative counterparts to ensure content is designed to perform and resonate with our target audiences, particularly on social media
- Build relationships with internal specialists (paid media, content, creative, planning, analytics etc.) and senior stakeholders to meet client needs
- Dive deep into niche subject matter on behalf of clients and industries in pursuit of data, insights and actions that help will distinguish our work
- Understand measurement and KPIs to ensure programs are being executed and performing against the best measures of success
- Monitor social conversation around clients’ products and provide recommendations for utilizing learnings
- Partner with paid media and analytics teams to develop, launch, monitor and report on paid media campaigns
- Champion projects from start to finish with a results-driven mindset in pursuit of strong business results for clients
- Provide excellent client service support: drive conversations, meet deadlines, troubleshoot challenges
- Participate in client(s) annual communication and marketing planning process, bringing new, ideas and fresh approaches to grow and strategically support their business
- Identify potential client growth opportunities within the digital space and empower the team to execute on those growth opportunities
- Supervise staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Requirements
- At least **6+** years of relevant experience in Digital-related Marketing and/or related fields
- A bachelor’s degree or equivalent work experience
- Passion for and curiosity in healthcare; familiarity with healthcare industry trends/regulations as it pertains to digital projects and a commitment to continuous learning
- HCP communications experience
- Strong grasp of all basic social media and digital marketing channels and tools including platform specific nuances and requirements and platform updates
- Willingness to work in a fast-paced agency environment managing multiple projects at once while keeping teams on track with timeline development and management
- Exceptional project management skills, able to juggle many moving parts, own deliverables from start to finish, and ensure nothing falls through the cracks.
- Strong copywriting, communication and presentation skills
- Experience in managing client and vendor communications and relationships and executing campaigns on both a small and large scale with results to prove it
- Comfort with managing-up and navigating complex internal and external relationships
- Experience with paid media, email marketing, marketing automation tools, and/or SEO
- Expert in latest digital content formats and best practices to translate content strategies effectively within the digital ecosystem
- Ability to work on multiple projects/clients at once, often with different digital needs and potentially in different industries
Benefits
- medical and dental insurance
- vision
- 401K
- life insurance
- disability insurance
- paid time off
- travel assistance
- wellness programing
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