Regional Marketing Manager leading go-to-market strategies for France and Benelux regions. Localizing global strategies and driving measurable impact through various marketing channels.
Responsibilities
Develop and execute marketing plans aligned with global campaigns and local commercial goals
Manage the regional marketing budget with a focus on ROI and pipeline acceleration
Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
Localise centrally produced content to suit regional audiences
Write and manage content across social media, newsletters, and campaign landing pages
Lead the execution of physical and digital events in-region, in collaboration with the global events team
Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Requirements
Native English & French language skills with excellent written and verbal communication skills
Bachelor’s degree (or equivalent) in business, marketing or a related field
Proven experience as a Marketing Manager or similar role, within B2B
Familiarity with the markets France, Belgium and The Netherlands
Experience with marketing automation (Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
Social media management and content creation skills – confident briefing design and writing digital copy
Previous experience with event planning and execution (online and offline)
Experience in the HR, Consulting, or professional services sectors is advantageous
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