Lead Marketing Manager responsible for overall marketing strategies and team management in a dynamic startup focused on influencer products. Collaborating cross - functionally to enhance brand presence and engagement.
About the role
- Regional Marketing Manager leading go-to-market strategies for France and Benelux regions. Localizing global strategies and driving measurable impact through various marketing channels.
Responsibilities
- Develop and execute marketing plans aligned with global campaigns and local commercial goals
- Manage the regional marketing budget with a focus on ROI and pipeline acceleration
- Collaborate with Campaigns and RevOps teams to execute paid, earned, and owned media campaigns
- Monitor funnel metrics, nurture program performance, and continuously optimise lead quality
- Localise centrally produced content to suit regional audiences
- Write and manage content across social media, newsletters, and campaign landing pages
- Lead the execution of physical and digital events in-region, in collaboration with the global events team
- Collaborate with Sales, Client Success, and Corporate Marketing to ensure alignment and joint planning
Requirements
- Native English & French language skills with excellent written and verbal communication skills
- Bachelor’s degree (or equivalent) in business, marketing or a related field
- Proven experience as a Marketing Manager or similar role, within B2B
- Familiarity with the markets France, Belgium and The Netherlands
- Experience with marketing automation (Pardot, Hubspot, Marketo, Salesforce) and digital campaign management
- Social media management and content creation skills – confident briefing design and writing digital copy
- Previous experience with event planning and execution (online and offline)
- Experience in the HR, Consulting, or professional services sectors is advantageous
Benefits
- Competitive remuneration (monthly salary + variable pay)
- Solid benefits and flexible working conditions (human centric)
- 2 days company paid volunteering time off (VTO)
- Dynamic, open, international and professional business culture
- Plenty of room for initiatives and own responsibility
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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