About the role

  • Digital Marketing Manager implementing digital marketing measures for Avia Pharma portfolio. Aiming to increase product awareness and attract new customers in the healthcare sector.

Responsibilities

  • Support in the operational implementation of digital marketing concepts/strategies/measures for both professional and lay audiences
  • Project responsibility for smaller campaigns and digital projects (landing pages, media campaigns, etc.) in coordination with the responsible Brand Managers & Medical Marketing
  • Internal CMS editorial work for our brand websites
  • Support in editorial planning
  • Independent creation of newsletters with approval by Brand Managers
  • Carrying out SEO/GEO activities: monitoring and action planning
  • Monitoring, analyzing and evaluating competitor activities
  • Conducting analyses and preparing KPI reports, cost-benefit evaluations and performance tracking of ongoing and new digital projects
  • Managing social media activities in collaboration with the external service provider
  • Management and coordination of external partners for digital market development
  • Collaboration & support for Brand Managers in investment decisions and action planning through idea generation, performance feedback and concrete recommendations for action
  • Budget planning and control for the respective area of responsibility in cooperation with the responsible Brand Managers

Requirements

  • Experience maintaining content and working with Content Management Systems (e.g., WordPress)
  • Initial experience with Google Analytics and comparable systems
  • Basic knowledge of online marketing (social media, SEA and SEO) is an advantage
  • Initial experience in the pharmaceutical environment is an advantage
  • Strong customer focus (internal) and quality awareness
  • Ability to work focused and solution-oriented under time pressure
  • Team player
  • Excellent communication skills
  • Creativity and resourcefulness to shape a customer-focused online presence
  • Very good command of German and English

Benefits

  • Flat hierarchies and open communication
  • Option to work remotely (mobile office)
  • Unlimited coffee, tea & water during work hours
  • Regular team events to promote our team spirit
  • eGym Wellpass membership for your health
  • Birthday gift — because everyone is special
  • Subsidy for screen‑work glasses — so you can see clearly
  • E‑bike/bike leasing — cycle to work
  • Company pension plan — think about tomorrow today
  • Special leave for various occasions such as birth, marriage or bereavement
  • 30 days of vacation per year

Job title

Digital Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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