Director of Growth Marketing at Abridge managing cross - functional growth team and driving demand generation strategies. Focused on elevating brand presence in healthcare and optimizing pipeline performance.
WL
Hybrid Regional Director – Strategic Growth, Skilled Nursing
Posted 5 months ago
About the role
- Regional Director overseeing growth strategy in skilled nursing organization. Leading team and driving partnerships for exceptional patient care.
Responsibilities
- Develop and implement a comprehensive growth strategy to expand referral networks with hospitals, physician groups, home health agencies, and other high-value partners, aligning with organizational objectives.
- Provide inspirational leadership to a team of business development liaisons, fostering a high-performance culture through mentorship, professional development, and strategic guidance.
- Leverage advanced analytics to monitor market dynamics, competitor strategies, and referral trends, positioning the organization as the preferred partner in the region.
- Cultivate and sustain strategic relationships with C-suite executives, key opinion leaders, and decision-makers across healthcare systems, rehabilitation centers, and senior care networks.
- Partner with clinical, operational, and executive leadership to ensure seamless integration of business development strategies with care delivery and organizational goals.
- Establish and track KPIs related to census growth, referral conversion rates, and team performance, driving continuous improvement through actionable insights.
- Identify and capitalize on emerging markets, innovative partnership models, and untapped opportunities to expand the organization’s regional influence.
- Ensure all business development activities adhere to regulatory requirements, industry standards, and the organization’s commitment to ethical practices.
Requirements
- 8+ years of progressive leadership in healthcare business development, with a focus on skilled nursing, long-term care, or post-acute care sectors.
- Minimum of 5 years in a senior leadership role overseeing high-performing teams.
- Deep knowledge of the skilled nursing and post-acute care landscape, including referral ecosystems, payer dynamics, and competitive positioning.
- Proven ability to design and execute transformative growth strategies that deliver measurable results in complex, competitive markets.
- Exceptional leadership capabilities, with a demonstrated ability to inspire, mentor, and elevate diverse teams to achieve ambitious goals.
- Superior communication, negotiation, and relationship-building skills, with a track record of securing high-value partnerships with healthcare executives.
- Expertise in leveraging data analytics to inform strategic decisions, optimize performance, and drive market share growth.
- Bachelor’s degree in business, healthcare administration, or a related field required; MBA or advanced degree strongly preferred.
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