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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Drive adoption and engagement of Ovoko’s seller-facing products across all markets\n• Inform, educate, and activate supplier scrapyards through targeted, data-driven campaigns\n• Leverage Ovoko’s CRM, in-app, and notification channels to launch cross-channel marketing campaigns\n• Support product releases, improve supplier onboarding, and drive continuous platform usage\n• Act as connective tissue between Product, Support, Sales, and Shipping to ensure personalized, relevant communications\n• Establish and report on critical metrics; run CRM marketing experiments (baseline, creative, content, frequency testing)\n• Develop transactional, promotional, and informational content strategies using marketing automation tools\n• Use feedback loops, product data, and CS insights to refine messaging and prioritize campaign content\n• Develop and optimise landing pages, simple instructional videos and other training materials using in-house and external resources
Requirements
- 3+ years of product marketing experience, preferably in the marketplace or SAAS\n• Strong analytical skills to establish measurement frameworks\n• Experience with executing Marketing campaigns using owned channels (email, in-app push, SMS)\n• Strong stakeholder management and communication skills\n• Ability to solve problems at both strategic and operational levels\n• High sense of urgency\n• Advanced knowledge of CRM systems\n• Experience with marketing automation tools (Hubspot, Omnisend)\n• Fluent in English\n• Experience with using generative AI for generating engaging content (nice to have)
Benefits
- Learning budget for your personal and professional growth;\n• Private health insurance;\n• Employee stock option plan;\n• Work from anywhere in the world for up to 30 days per year;\n• Close collaboration with ambitious colleagues & a real opportunity to shape the “big picture”;\n• Top-notch hardware and software (MacOS or Windows to choose from);\n• Flexible working hours & remote work opportunities;\n• Pet-friendly office with collaborative spaces, chill zones, our own gym & a kitchen full of snacks and drinks.
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