GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Product Marketing Manager developing and executing marketing strategies for Apify’s video scrapers. Collaborate with product teams and measure marketing performance.
Responsibilities
- Responsible for the development and execution of marketing strategy for a specific cluster of Apify Actors - **Video Cluster (YouTube scrapers, TikTok scrapers, Amazon scrapers)**.
- Work closely with the **Product Manager & developers in your cluster** to help shape the **product roadmap** based on customer insights, competitive trends, and market opportunities.
- Develop and **execute GTM strategies** and successful **product launches** for new features and Actors.
- Conduct **competitive analysis and intelligence gathering** to identify opportunities for your cluster.
- Conduct **customer research** through interviews, surveys, and usage data to identify the main use cases, pain points, and adoption barriers.
- Understand the **needs of current and future customers** and prepare tailored product messaging, brand differentiation, marketing content, and collateral.
- **Collaborate with other PMMs**, share learnings, and contribute to improving team processes and marketing frameworks across clusters.
- Measure and report on the **performance of your marketing initiatives**, from awareness to adoption and revenue.
- Identify **industry trends** and monitor competing products to come up with new hypotheses and recommendations for future growth.
- Keep the marketing and product teams up to date on the latest platform changes, content trends, and **AI developments in the video data space**.
Requirements
- You have 3+ years of experience in **B2B product marketing**, ideally in a **tech startup or SaaS environment** with a thriving developer community and product-led sales model.
- You have a proven track record of developing and executing successful **GTM and product marketing strategies**, from user research to launch to optimization.
- You understand **the video and social data landscape** (YouTube, TikTok) and are curious about how developers, marketers, and analysts use this data.
- You can grasp complex technical topics (APIs, integrations, web scraping, automation) and turn them into **clear and relatable marketing stories** for both technical and non-technical audiences.
- You have experience working on **products related to data, APIs, AI, or automation** and are comfortable explaining technical concepts clearly.
- You’re a strategic thinker who knows how to **prioritize in a fast-paced environment**, focusing on what has the most impact.
- You have a genuine passion for web scraping or data extraction, the latest in AI advancements, and how they unlock greater value for users.
- You have exceptional organizational and multitasking skills and thrive when collaborating across various teams.
- You have excellent written and verbal skills in English.
- Technical background or experience with **web scraping, APIs, or automation** is a strong plus.
Benefits
- Space, support, and autonomy for personal growth, with a direct impact on our success
- Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
- Option to work remotely 🛋️
- Flexible working hours 🕰️
- Nobody counts holidays as long as the work gets done 💪
- Stock options and profit sharing 💰
- Free Multisport card 🏋️♀️
- We welcome pets, kids, and bikes at the office 🐶
- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
- Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the possibility to work across teams
- Generous hardware budget 💻
- Free lunches every day when working from the office 🌮🥡
- Unlimited supply of ☕ & 🍺 and snacks
- Free entry to the wonderful Prague Zoo 🐘
- Ping-pong, chess, PS5, lightsabers, foosball league after lunch 🏓
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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