GTM Lead driving innovation and growth for OpenTable, managing competitive intelligence and strategic initiatives. Collaborating with sales and product teams to enhance market positioning.
About the role
- Product Marketing Manager specializing in hardware at Pico Technology. Translating technical diagnostics into compelling market messages and driving product launches.
Responsibilities
- Be the voice of our hardware portfolio
- Create product positioning and messaging
- Conduct persona discovery and market insight programs
- Drive successful new product introductions
- Work with Engineering, Sales, and Applications Engineers for technical accuracy
- Partner with Growth & Digital team for product pages and campaigns
Requirements
- Demonstrated background in Product Marketing, Product Management, or Technical Marketing
- Strong ability to simplify complex hardware and diagnostic technologies
- Strong writing and presentation skills
- Familiarity with persona mapping and customer journey frameworks
- Experience collaborating across Sales, Engineering, and external Distributors
- Advantageous: Experience in automotive, electronics, or diagnostic markets
Benefits
- Flexible holidays
- Chance to relax at one of our three holiday homes
- Annual Profit Related Pay (PRP) bonus
- Electric Vehicle Salary Sacrifice Scheme
- Free fruit and five varieties of bean-to-cup coffee in our offices
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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