Product Marketing Manager specializing in hardware at Pico Technology. Translating technical diagnostics into compelling market messages and driving product launches.
Responsibilities
Be the voice of our hardware portfolio
Create product positioning and messaging
Conduct persona discovery and market insight programs
Drive successful new product introductions
Work with Engineering, Sales, and Applications Engineers for technical accuracy
Partner with Growth & Digital team for product pages and campaigns
Requirements
Demonstrated background in Product Marketing, Product Management, or Technical Marketing
Strong ability to simplify complex hardware and diagnostic technologies
Strong writing and presentation skills
Familiarity with persona mapping and customer journey frameworks
Experience collaborating across Sales, Engineering, and external Distributors
Advantageous: Experience in automotive, electronics, or diagnostic markets
Benefits
Flexible holidays
Chance to relax at one of our three holiday homes
Annual Profit Related Pay (PRP) bonus
Electric Vehicle Salary Sacrifice Scheme
Free fruit and five varieties of bean-to-cup coffee in our offices
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