Junior PPC Specialist managing and optimizing ad campaigns across digital platforms. Collaborating with teams to maximize marketing investments and improve campaign performance.
Responsibilities
Plan and execute high-impact paid media campaigns
Analyze campaign data to uncover insights and improve performance
Conduct A/B and multivariate testing as necessary to improve ad campaign performances
Collaborate with cross-functional teams to enhance ad performance and data accuracy
Requirements
**Minimum Qualifications:**
Bachelor’s degree in Marketing, Advertising/Media, Business, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
Preferably with a minimum experience of at least 1 year in a related field.
Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.
**Skills:**
Must be knowledgeable in Google Workspace.
Good written and verbal communication skills
Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
Driven, passionate, and self-motivated
Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
Understanding of the marketing principles
Should have a basic understanding of the following:
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