Performance Marketing Manager at Riffbird Gmbh shaping effective marketing strategies. Managing social ads campaigns across various platforms to enhance visibility and conversion rates.
About the role
- Programmatic Media Specialist managing global digital advertising campaigns targeting engineers and researchers. Supporting product launches and optimizing media strategies in Mexico City.
Responsibilities
- Lead planning and execution of global paid media campaigns across multiple platforms.
- Support product launches and distribution of technical content to enhance customer engagement.
- Develop paid media strategies tailored to technical audiences that balance global efficiencies and local market nuances.
- Manage campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media.
- Optimize campaigns through A/B testing, bid adjustments, and creative iteration.
- Analyze campaign performance and deliver actionable insights and reports.
- Stay current on digital advertising trends and platform updates.
- Serve as a cultural and strategic leader in the Mexico City office.
- Foster collaboration with the global marketing team.
Requirements
- 5+ years of experience in paid media or digital advertising, preferably in B2B or technical industries.
- Proficiency in Google Ads, LinkedIn Campaign Manager, and analytics tools (e.g., Adobe Analytics, DV360, Salesforce).
- Strong understanding of the engineering buyer journey and long sales cycles and/or experience with global brands that need to balance reach and impact.
- Bachelor’s degree in Marketing, Engineering, or a related field.
- Business-level proficiency in English (spoken and written).
Benefits
- Competitive benefits plans
- Employee Assistance Program
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Vacation and holiday leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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