Hybrid Performance Marketing Strategist

Posted 3 weeks ago

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About the role

  • Define strategies for paid digital campaigns—primary current platforms include Google Ads (Search, Display, YouTube etc.), LinkedIn Ads, and 6Sense Ads.
  • Conduct audience research, keyword planning, and competitive analysis.
  • Provide feedback on ad and landing page asset design and copy strategy.
  • Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
  • Perform A/B testing on ads, targeting, and landing pages—use insights to guide greater marketing strategies.
  • Understand user journeys, identify friction points, and unlock areas for improvement.
  • Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
  • Generate and analyze detailed reports and dashboards with actionable insights.
  • Work closely with the business unit marketing leadership teams to ensure campaigns are supporting go to market campaigns, achieving pre-determined KPIs.
  • Provide recommendations on emerging channels and best practices—ensuring campaigns are utilizing the best tools to achieve their goals.

Requirements

  • 6–8 years of hands-on experience managing paid media campaigns in an agency or similar fast-paced environment.
  • Extensive experience analyzing data, thinking creatively, and designing innovative strategies to ensure digital marketing campaigns reach their target audience in the most effective way possible.
  • Working knowledge of: Google Ads, LinkedIn Ads, 6Sense Ads, Google Analytics 4
  • Understanding of SEO/organic search strategies and execution
  • Experience in AI search tools and strategies a plus
  • Deep understanding of how advertising, landing pages, and conversion rate optimization work together
  • Ability to learn new and emerging ad platforms and marketing tools as they become available
  • Experience in a technical industry preferred
  • Data-driven and results-oriented. Willingness to change direction based on new findings.
  • Experience reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.

Benefits

  • medical
  • dental
  • vision
  • retirement benefits
  • life insurance
  • wellness programs
  • total time off
  • other employee perks

Job title

Performance Marketing Strategist

Job type

Experience level

Mid levelSenior

Salary

$68,200 - $96,325 per year

Degree requirement

Bachelor's Degree

Location requirements

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