Define strategies for paid digital campaigns—primary current platforms include Google Ads (Search, Display, YouTube etc.), LinkedIn Ads, and 6Sense Ads.
Conduct audience research, keyword planning, and competitive analysis.
Provide feedback on ad and landing page asset design and copy strategy.
Monitor budgets, performance, and pacing to ensure campaigns deliver on KPIs.
Perform A/B testing on ads, targeting, and landing pages—use insights to guide greater marketing strategies.
Understand user journeys, identify friction points, and unlock areas for improvement.
Execute Account Based Marketing strategies using tools such as 6Sense, in collaboration with outbound sales teams.
Generate and analyze detailed reports and dashboards with actionable insights.
Work closely with the business unit marketing leadership teams to ensure campaigns are supporting go to market campaigns, achieving pre-determined KPIs.
Provide recommendations on emerging channels and best practices—ensuring campaigns are utilizing the best tools to achieve their goals.
Requirements
6–8 years of hands-on experience managing paid media campaigns in an agency or similar fast-paced environment.
Extensive experience analyzing data, thinking creatively, and designing innovative strategies to ensure digital marketing campaigns reach their target audience in the most effective way possible.
Working knowledge of: Google Ads, LinkedIn Ads, 6Sense Ads, Google Analytics 4
Understanding of SEO/organic search strategies and execution
Experience in AI search tools and strategies a plus
Deep understanding of how advertising, landing pages, and conversion rate optimization work together
Ability to learn new and emerging ad platforms and marketing tools as they become available
Experience in a technical industry preferred
Data-driven and results-oriented. Willingness to change direction based on new findings.
Experience reporting on and optimizing lead lifecycle metrics, pipeline, and conversion rates.
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