Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
About the role
- Performance Marketing Executive managing and optimizing digital marketing campaigns for clients. Focusing on e-commerce growth in a hybrid role based in Kuala Lumpur.
Responsibilities
- Setting up, managing, and optimizing campaigns across e-comm marketplaces, SEM, and social media
- Work closely with client teams to develop marketing plans and KPIs
- Manage revenue delivery and budget spending
- Create A/B testing frameworks and implementation
- Manage Analytics and performance report sharing with clients
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 2+ years (digital) marketing/e-commerce marketing experience
- Extensive knowledge of Google Ads OR eCommerce Marketplace Search Ads essential
- Experience in Facebook and Tik Tok Ads is a plus
- Experienced in media planning, optimizing ad performance, and negotiating with 3rd parties
- Strong understanding of major advertising success metrics
- Familiar with measurement platforms like Google Analytics
- Strong analytical skills with an excellent sense of data and numbers
- Fluent in English
- Digital Marketing Certification on Meta (Facebook) and Google Ads is a plus
Benefits
- Excellent and competitive compensation package
- Professional and open international working environment
- Ample opportunity for personal and professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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