Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
TG
Hybrid Senior Marketing Director – PBM Solutions, Launch, Expansion, Upsell
Posted last month
About the role
- Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
Responsibilities
- Identify opportunities for how and when marketing can and should play a role in helping Express Scripts and Evernorth drive growth, market credibility and solution adoption.
- Execute B2B product marketing in support of the strategic direction set by product teams and in alignment with broader Evernorth marketing strategy.
- Lead team responsible for defining and developing business marketing strategies, execute/guide activities supporting product sales and category building: product positioning and launch planning.
- Responsible for marketing talent/team against documented responsibilities.
- People management to include hiring, clarifying new responsibilities, balancing workload, assessing performance, retaining/nurturing talent.
- Partner with key matrix partners: Product, Buyer Enablement, Specialty Marketing, Market Insights, Brand, Marketing Operations, Finalist/RFP, Client/SAM communications, Communications, Public Affairs and Growth Analytics.
- Accountable for the development, ongoing production and associated user-reviews of marketing KPI and campaign reporting processes for product marketing.
- Partner with Product and Growth Analytics to develop mutually agreed upon success metrics and reporting to highlight marketing activities and results, to extent possible with current MarTech (eg Marketo); as applicable, partner on business case to recommend necessary enhancements/ determine ROIs.
- Partner with growth and retention marketing teams and COE’s to align on marketing campaign budgets, programs and timing.
- Contribute to Evernorth integrated marketing plan development, execution, evaluation/measurements, and calibration.
Requirements
- 10+ years’ experience developing and implementing marketing strategies and plans
- Experience in complex B2B sales industries with long sales cycles.
- Experience in Healthcare, insurance and/or PBM strongly preferred
- Track record of leading complex marketing/communications initiatives at every stage: concept, goal setting, strategy, execution, evaluation and measurement
- Proven ability to accurately assess B2B audience/influencer needs, understand a buying process, grasp marketplace dynamics and tailor strategies accordingly
- Exceptionally strong collaborator with demonstrated ability to succeed in a matrixed environment by developing relationships across all levels of the organization (team, peers, leadership, senior leadership) and externally (agency management)
- Bachelor's degree is required, graduate degree preferred
- Financial acumen; ideally with demonstrated ability to manage marketing budget
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible working arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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