Director of Marketing and Communications at Ad Hoc responsible for internal and external communications strategies. Leading marketing initiatives to enhance public sector service delivery.
TG
Hybrid Senior Marketing Director – PBM Solutions, Launch, Expansion, Upsell
Posted 3 days ago
About the role
- Senior Marketing Director responsible for driving B2B solutions marketing and product management at Cigna Group. Focus on collaboration with product leaders and innovative marketing strategies.
Responsibilities
- Identify opportunities for how and when marketing can and should play a role in helping Express Scripts and Evernorth drive growth, market credibility and solution adoption.
- Execute B2B product marketing in support of the strategic direction set by product teams and in alignment with broader Evernorth marketing strategy.
- Lead team responsible for defining and developing business marketing strategies, execute/guide activities supporting product sales and category building: product positioning and launch planning.
- Responsible for marketing talent/team against documented responsibilities.
- People management to include hiring, clarifying new responsibilities, balancing workload, assessing performance, retaining/nurturing talent.
- Partner with key matrix partners: Product, Buyer Enablement, Specialty Marketing, Market Insights, Brand, Marketing Operations, Finalist/RFP, Client/SAM communications, Communications, Public Affairs and Growth Analytics.
- Accountable for the development, ongoing production and associated user-reviews of marketing KPI and campaign reporting processes for product marketing.
- Partner with Product and Growth Analytics to develop mutually agreed upon success metrics and reporting to highlight marketing activities and results, to extent possible with current MarTech (eg Marketo); as applicable, partner on business case to recommend necessary enhancements/ determine ROIs.
- Partner with growth and retention marketing teams and COE’s to align on marketing campaign budgets, programs and timing.
- Contribute to Evernorth integrated marketing plan development, execution, evaluation/measurements, and calibration.
Requirements
- 10+ years’ experience developing and implementing marketing strategies and plans
- Experience in complex B2B sales industries with long sales cycles.
- Experience in Healthcare, insurance and/or PBM strongly preferred
- Track record of leading complex marketing/communications initiatives at every stage: concept, goal setting, strategy, execution, evaluation and measurement
- Proven ability to accurately assess B2B audience/influencer needs, understand a buying process, grasp marketplace dynamics and tailor strategies accordingly
- Exceptionally strong collaborator with demonstrated ability to succeed in a matrixed environment by developing relationships across all levels of the organization (team, peers, leadership, senior leadership) and externally (agency management)
- Bachelor's degree is required, graduate degree preferred
- Financial acumen; ideally with demonstrated ability to manage marketing budget
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible working arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Professional Marketing Director responsible for US brand strategy in professional skincare at Dermalogica. Leading marketing initiatives, sales partnerships, and team development to drive growth.
Product Marketing Director shaping go - to - market initiatives in healthcare tech. Collaborating across segments to advance strategic priorities and develop marketplace positioning for provider organizations.
Lead ECMO/ECLS program development consulting for Integration Health, driving program strategy and ensuring operational readiness. Deliver multidisciplinary education and serve as principal contact for client management.
Head of Marketing for Segments and Retail Products shaping customer - led strategies at ANZ. Leading marketing initiatives for growth in Australia Retail, balancing product portfolios and customer insights.
Senior Manager/Director of Marketing Automation overseeing Salesforce Marketing Cloud Engagement. Driving strategic automation initiatives and leading technical direction in digital health marketing.
Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross - functional collaborations and ensuring consistent high - impact brand activities.
Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
Marketing Executive at International SOS creating compelling visual assets for marketing and communications projects. Collaborating with various stakeholders to manage design and production of marketing materials.