CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
BS
Hybrid Partner Marketing Manager
Posted 2 months ago
About the role
- Report to the VP, Marketing and own partner marketing strategy and execution across Binary Stream’s partner ecosystem
- Build and nurture relationships with resellers and Microsoft System Integrators to deliver joint marketing programs
- Design and execute co-branded campaigns, webinars, digital events, and demand-generation activities
- Align with partner sales leadership to support channel priorities and accelerate growth
- Manage the partner journey: recruit, onboard, enable, engage, and sustain partner relationships
- Oversee partner projects, coordinate promotions, content delivery, and follow-up via marketing automation and CRM
- Maintain a comprehensive partner marketing calendar to ensure timely, consistent engagement
- Monitor campaign outcomes, pipeline influence, and ROI; manage and segment partner database for targeted campaigns
- Share insights and recommendations across marketing, sales, and product teams to optimize partner marketing effectiveness
- Act as primary marketing contact for the partner sales team and collaborate with content, design, product marketing, and sales enablement
Requirements
- Must have a valid Canadian work permit
- Eligibility to work in Canada
- Bachelor’s degree in Marketing, Business, Communications, or related discipline (or equivalent experience)
- 5+ years in partner, channel, or B2B marketing
- Proven success designing and delivering partner or channel marketing programs (ideally within SaaS, ERP, or business applications)
- Solid understanding of Microsoft System Integrators or other ERP platforms and reseller channel dynamics
- Proficiency with CRM and marketing automation tools (HubSpot experience is an asset)
- Strong balance of strategic planning and hands-on execution
- Exceptional communication, collaboration, and relationship-building skills
- Knowledge of agile or pragmatic marketing practices is advantageous
Benefits
- 3 weeks of paid vacation
- Extended health and dental benefits
- Health and personal spending accounts
- Professional development funds
- RRSP program
- Stock options
- Annual performance-based bonus
- Competitive total rewards
- Flexible work – Choose between remote work or occasional office days
- Wellness initiatives and flexible schedules
- Growth opportunities (learning programs, mentorship, development funding)
- Quarterly events and cultural celebrations
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